{"id":5063,"date":"2023-07-04T12:48:16","date_gmt":"2023-07-04T10:48:16","guid":{"rendered":"https:\/\/mwk.speckmann.com\/data-protection\/"},"modified":"2024-10-11T06:18:04","modified_gmt":"2024-10-11T04:18:04","slug":"privacy","status":"publish","type":"page","link":"https:\/\/mwk.speckmann.com\/en\/privacy\/","title":{"rendered":"Datenschutz &#8211; EN"},"content":{"rendered":"<style>.kb-row-layout-id3_79efcb-f0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3_79efcb-f0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3_79efcb-f0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-sm, 1rem);max-width:var( --global-content-width, 1258px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-5xl, 10rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3_79efcb-f0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3_79efcb-f0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id3_79efcb-f0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3_79efcb-f0 alignfull has-theme-palette3-background-color kt-row-has-bg hero-divider wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column3_6496ad-1c > .kt-inside-inner-col,.kadence-column3_6496ad-1c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3_6496ad-1c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3_6496ad-1c > .kt-inside-inner-col{flex-direction:column;}.kadence-column3_6496ad-1c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3_6496ad-1c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3_6496ad-1c{position:relative;}@media all and (max-width: 1024px){.kadence-column3_6496ad-1c > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column3_6496ad-1c > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3_6496ad-1c\" data-aos=\"fade-up\" data-aos-duration=\"1200\" data-aos-easing=\"ease-in-out\" data-aos-once=\"true\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading3_0cac4e-ab, .wp-block-kadence-advancedheading.kt-adv-heading3_0cac4e-ab[data-kb-block=\"kb-adv-heading3_0cac4e-ab\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3_0cac4e-ab mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3_0cac4e-ab[data-kb-block=\"kb-adv-heading3_0cac4e-ab\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h1 class=\"kt-adv-heading3_0cac4e-ab ft-h1 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading3_0cac4e-ab\">Data protection<\/h1>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-id3_4da206-9f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3_4da206-9f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3_4da206-9f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3_4da206-9f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3_4da206-9f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id3_4da206-9f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3_4da206-9f alignnone animate-fade-up wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column3_5f6395-be > .kt-inside-inner-col,.kadence-column3_5f6395-be > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3_5f6395-be > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3_5f6395-be > .kt-inside-inner-col{flex-direction:column;}.kadence-column3_5f6395-be > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3_5f6395-be > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3_5f6395-be{position:relative;}@media all and (max-width: 1024px){.kadence-column3_5f6395-be > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column3_5f6395-be > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3_5f6395-be\"><div class=\"kt-inside-inner-col\">\n<p>This privacy policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as &#8220;data&#8221;) within our online offer and the associated websites, functions and content as well as external online presences, such as our social media profile.\n(hereinafter collectively referred to as &#8220;online offer&#8221;).\nWith regard to the terms used, such as &#8220;processing&#8221; or &#8220;controller&#8221;, we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).  <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"verantwortlicher\">Person responsible<\/h4>\n\n\n\n<p>Mehrwerk GmbH<br\/>Lenkwerk 5<br\/>33609 Bielefeld<br\/>Germany<br\/><a href=\"mailto:info@mehrwerk.de\">info@mehrwerk.de<\/a><br\/>Managing Directors: Frank Hippen, Niels Kokkeel, Max Elsner<br\/><a href=\"https:\/\/mwk.speckmann.com\/en\/imprint\/\">www.mehrwerk.de\/impressum\/<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"arten-der-verarbeiteten-daten\">Types of data processed:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inventory data (e.g., names, addresses).<\/li>\n\n\n\n<li>Contact details (e.g., e-mail, telephone numbers).<\/li>\n\n\n\n<li>Content data (e.g., text entries, photographs, videos).<\/li>\n\n\n\n<li>Usage data (e.g., websites visited, interest in content, access times).<\/li>\n\n\n\n<li>Meta\/communication data (e.g., device information, IP addresses).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"zweck-der-verarbeitung\">Purpose of the processing<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provision of the online offer, its functions and content.<\/li>\n\n\n\n<li>Answering contact requests and communicating with users.<\/li>\n\n\n\n<li>Safety measures.<\/li>\n\n\n\n<li>Reach measurement\/marketing<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"verwendete-begrifflichkeiten\">Terminology used<\/h4>\n\n\n\n<p>&#8220;Personal data&#8221; means any information relating to an identified or identifiable natural person (hereinafter &#8220;data subject&#8221;); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.<\/p>\n\n\n\n<p>&#8220;Processing&#8221; means any operation or set of operations which is performed on personal data, whether or not by automated means.\nThe term is broad and covers practically any handling of data. <\/p>\n\n\n\n<p>The &#8220;controller&#8221; is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ma&#xDF;gebliche-rechtsgrundlagen\">Relevant legal bases<\/h4>\n\n\n\n<p>In accordance with Art. 13 GDPR, we inform you of the legal basis of our data processing.\nIf the legal basis is not stated in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 para.\n1 lit.\na and Art. 7 GDPR, the legal basis for processing for the fulfillment of our services and implementation of contractual measures as well as answering inquiries is Art. 6 para.\n1 lit.\nb GDPR, the legal basis for processing for the fulfillment of our legal obligations is Art. 6 para.\n1 lit.\nc GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 para.\n1 lit.\nf GDPR.\nIn the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para.\n1 lit.\nd GDPR serves as the legal basis.            <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"sicherheitsma&#xDF;nahmen\">Security measures<\/h4>\n\n\n\n<p>We ask you to inform yourself regularly about the content of our privacy policy.\nWe will adapt the privacy policy as soon as changes to the data processing carried out by us make this necessary.\nWe will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"zusammenarbeit-mit-auftragsverarbeitern-und-dritten\">Cooperation with processors and third parties<\/h4>\n\n\n\n<p>If we disclose data to other persons and companies (processors or third parties) as part of our processing, transfer it to them or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g. if the transfer of data to third parties, such as payment service providers, is required to fulfill the contract in accordance with Art. 6 para. 1 lit. b GDPR), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).<\/p>\n\n\n\n<p>If we commission third parties with the processing of data on the basis of a so-called &#8220;order processing contract&#8221;, this is done on the basis of Art. 28 GDPR.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ubermittlungen-in-drittlander\">Transfers to third countries<\/h4>\n\n\n\n<p>If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of the use of third-party services or disclosure or transfer of data to third parties, this will only take place if it is done to fulfill our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests.\nSubject to legal or contractual permissions, we only process or have the data processed in a third country if the special requirements of Art. 44 et seq. GDPR are met.\nThis means, for example, that the processing takes place on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to the EU (e.g. for the USA through the &#8220;Privacy Shield&#8221;) or compliance with officially recognized special contractual obligations (so-called &#8220;standard contractual clauses&#8221;).  <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"rechte-der-betroffenen-personen\">Rights of the data subjects<\/h4>\n\n\n\n<p>You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.<\/p>\n\n\n\n<p>You have accordingly.\nArt. 16 GDPR, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you. <\/p>\n\n\n\n<p>In accordance with Art. 17 GDPR, you have the right to demand that the data in question be deleted immediately or, alternatively, to demand that the processing of the data be restricted in accordance with Art. 18 GDPR.<\/p>\n\n\n\n<p>You have the right to request to receive the data concerning you that you have provided to us in accordance with Art. 20 GDPR and to request that it be transferred to other data controllers.<\/p>\n\n\n\n<p>You also have acc.\nArt. 77 GDPR, you also have the right to lodge a complaint with the competent supervisory authority. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"widerrufsrecht\">Right of withdrawal<\/h4>\n\n\n\n<p>You have the right to withdraw your consent in accordance with.\nArt. 7 para.\n3 GDPR with effect for the future.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"widerspruchsrecht\">Right of objection<\/h4>\n\n\n\n<p>You can object to the future processing of data concerning you at any time in accordance with Art. 21 GDPR.\nIn particular, you may object to processing for direct marketing purposes. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"cookies-und-widerspruchsrecht-bei-direktwerbung\">Cookies and right to object to direct advertising<\/h4>\n\n\n\n<p>Cookies&#8221; are small files that are stored on users&#8217; computers.\nDifferent information can be stored within the cookies.\nA cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online service.\nTemporary cookies, or &#8220;session cookies&#8221; or &#8220;transient cookies&#8221;, are cookies that are deleted after a user leaves an online service and closes their browser.\nThe content of a shopping cart in an online store or a login status can be stored in such a cookie, for example.\nCookies that remain stored even after the browser is closed are referred to as &#8220;permanent&#8221; or &#8220;persistent&#8221;.\nFor example, the login status can be saved if the user visits the website after several days.\nThe interests of users can also be stored in such a cookie and used for reach measurement or marketing purposes.\n&#8220;Third-party cookies&#8221; are cookies that are offered by providers other than the controller who operates the online service (otherwise, if they are only the controller&#8217;s cookies, they are referred to as &#8220;first-party cookies&#8221;).        <\/p>\n\n\n\n<p>We may use temporary and permanent cookies and provide information about this in our privacy policy.<\/p>\n\n\n\n<p>If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser.\nStored cookies can be deleted in the system settings of the browser.\nThe exclusion of cookies can lead to functional restrictions of this online offer.  <\/p>\n\n\n\n<p>Cookies&#8221; are small files that are stored on users&#8217; computers.\nDifferent information can be stored within the cookies.\nA cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online service.\nTemporary cookies, or &#8220;session cookies&#8221; or &#8220;transient cookies&#8221;, are cookies that are deleted after a user leaves an online service and closes their browser.\nThe content of a shopping cart in an online store or a login status can be stored in such a cookie, for example.\nCookies that remain stored even after the browser is closed are referred to as &#8220;permanent&#8221; or &#8220;persistent&#8221;.\nFor example, the login status can be saved if the user visits the website after several days.\nThe interests of users can also be stored in such a cookie and used for reach measurement or marketing purposes.\n&#8220;Third-party cookies&#8221; are cookies that are offered by providers other than the controller who operates the online service (otherwise, if they are only the controller&#8217;s cookies, they are referred to as &#8220;first-party cookies&#8221;).        <br\/><br\/>We may use temporary and permanent cookies and provide information about this in our privacy policy.<br\/><br\/>If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser.\nStored cookies can be deleted in the system settings of the browser.\nThe exclusion of cookies can lead to functional restrictions of this online offer.  <br\/><br\/>A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website <a href=\"http:\/\/www.aboutads.info\/choices\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.aboutads.info\/choices\/<\/a> or the EU website <a href=\"http:\/\/www.youronlinechoices.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.youronlinechoices.com\/<\/a>.\nFurthermore, the storage of cookies can be achieved by deactivating them in the browser settings.\nPlease note that you may then not be able to use all the functions of this website.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"loschung-von-daten\">Deletion of data<\/h4>\n\n\n\n<p>The data processed by us will be deleted or its processing restricted in accordance with Art. 17 and 18 GDPR.\nUnless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations.\nIf the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted.\nThis means that the data is blocked and not processed for other purposes.\nThis applies, for example, to data that must be retained for commercial or tax law reasons.    <br\/><br\/>According to legal requirements in Germany, the retention period is 10 years in accordance with \u00a7\u00a7 147 para.\n1 AO, 257 para.\n1 no. 1 and 4, para.\n4 HGB (books, records, management reports, accounting vouchers, trading books, documents relevant for taxation, etc.) and 6 years in accordance with \u00a7 257 para.\n1 no. 2 and 3, para.\n4 HGB (commercial letters).     <br\/><br\/>According to legal requirements in Austria, storage is carried out in particular for 7 years in accordance with \u00a7 132 para.\n1 BAO (accounting documents, receipts\/invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with real estate and for 10 years for documents in connection with electronically provided services, telecommunications, radio and television services that are provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"geschaftsbezogene-verarbeitung\">Business-related processing<\/h4>\n\n\n\n<p>We also process<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contract data (e.g., subject matter of the contract, term, customer category).<\/li>\n\n\n\n<li>Payment data (e.g., bank details, payment history)<\/li>\n<\/ul>\n\n\n\n<p>from our customers, interested parties and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"erhebung-von-zugriffsdaten-und-logfiles\">Collection of access data and log files<\/h4>\n\n\n\n<p>We, or our hosting provider, collect data on the basis of our legitimate interests within the meaning of Art. 6 para.\n1 lit.\nf. GDPR, we collect data about every access to the server on which this service is located (so-called server log files).\nThe access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user&#8217;s operating system, referrer URL (the previously visited page), IP address and the requesting provider.   <\/p>\n\n\n\n<p>Log file information is stored for security reasons (e.g. to investigate misuse or fraud) for a maximum of 7 days and then deleted.\nData whose further storage is required for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"agenturdienstleistungen\">Agency services<\/h4>\n\n\n\n<p>We process our customers&#8217; data as part of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development\/consulting or maintenance, implementation of campaigns and processes\/handling, server administration, data analysis\/consulting services and training services.<\/p>\n\n\n\n<p>We process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject matter of the contract, term), payment data (e.g., bank details, payment history), usage and metadata (e.g., as part of the evaluation and performance measurement of marketing measures).\nIn principle, we do not process special categories of personal data, unless these are part of commissioned processing.\nThe data subjects include our customers, interested parties and their customers, users, website visitors or employees as well as third parties.\nThe purpose of the processing is the provision of contractual services, billing and our customer service.\nThe legal basis for the processing results from Art. 6 para.\n1 lit.\nb GDPR (contractual services), Art. 6 para.\n1 lit.\nf GDPR (analysis, statistics, optimization, security measures).\nWe process data that is required to justify and fulfill the contractual services and point out the necessity of their disclosure.\nDisclosure to external parties only takes place if it is necessary in the context of an order.\nWhen processing the data provided to us as part of an order, we act in accordance with the instructions of the client and the legal requirements of order processing in accordance with Art. 28 GDPR.\nArt. 28 GDPR and do not process the data for any purposes other than those specified in the order.            <\/p>\n\n\n\n<p>We delete the data after the expiry of statutory warranty and comparable obligations.\nThe necessity of storing the data is reviewed every three years; in the case of statutory archiving obligations, the deletion takes place after their expiry (6 years, pursuant to Section 257 (1) HGB, 10 years, pursuant to Section 147 (1) AO).\nIn the case of data disclosed to us by the client as part of an order, we delete the data in accordance with the specifications of the order, generally after the end of the order.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"erbringung-vertraglicher-leistungen\">Provision of contractual services<\/h4>\n\n\n\n<p>We process inventory data (e.g., names and addresses as well as contact data of users), contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Art. 6 para. 1 lit. a GDPR.\nArt. 6 para.\n1 lit b. GDPR.\nThe entries marked as mandatory in online forms are required for the conclusion of the contract.   <\/p>\n\n\n\n<p>As part of the use of our online services, we store the IP address and the time of the respective user action.\nThis data is stored on the basis of our legitimate interests and those of the user in protection against misuse and other unauthorized use.\nThis data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 para. 1 lit. f GDPR.\nArt. 6 para.\n1 lit.\nc GDPR.     <\/p>\n\n\n\n<p>We process usage data (e.g., the websites visited on our online offering, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile, e.g., to display product information to users based on the services they have used to date.<\/p>\n\n\n\n<p>The deletion of the data takes place after the expiry of statutory warranty and comparable obligations; the necessity of storing the data is reviewed every three years; in the case of statutory archiving obligations, the deletion takes place after their expiry.\nInformation in any customer account remains until it is deleted. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"administration-finanzbuchhaltung-buroorganisation-kontaktverwaltung\">Administration, financial accounting, office organization, contact management<\/h4>\n\n\n\n<p>We process data as part of administrative tasks and the organization of our business, financial accounting and compliance with legal obligations, such as archiving.\nWe process the same data that we process as part of the provision of our contractual services.\nThe basis for processing is Art. 6 para.\n1 lit.\nc. GDPR, Art. 6 para.\n1 lit.\nf. GDPR.\nCustomers, interested parties, business partners and website visitors are affected by the processing.\nThe purpose and our interest in the processing lies in the administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services.\nThe deletion of data with regard to contractual services and contractual communication corresponds to the information specified in these processing activities.         <\/p>\n\n\n\n<p>We disclose or transmit data to the tax authorities, consultants such as tax advisors or auditors as well as other fee offices and payment service providers.<\/p>\n\n\n\n<p>We also store information on suppliers, event organizers and other business partners on the basis of our business interests, e.g. for the purpose of contacting them at a later date.\nWe generally store this data, most of which is company-related, permanently. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"betriebswirtschaftliche-analysen-und-marktforschung\">Business analyses and market research<\/h4>\n\n\n\n<p>In order to operate our business economically and identify market trends, customer and user requirements, we analyze the data we have on business transactions, contracts, inquiries, etc. In doing so, we process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para.\n1 lit.\nf. GDPR, whereby the data subjects include customers, interested parties, business partners, visitors and users of the online offer.  <\/p>\n\n\n\n<p>The analyses are carried out for the purpose of business evaluations, marketing and market research.\nIn doing so, we may take into account the profiles of registered users with details of their purchase transactions, for example.\nWe use the analyses to increase user-friendliness, optimize our offer and improve business efficiency.\nThe analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarized values.   <\/p>\n\n\n\n<p>If these analyses or profiles are personal, they will be deleted or anonymized upon termination by the user, otherwise after two years from the conclusion of the contract.\nOtherwise, the overall business analyses and general trend determinations are created anonymously where possible. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"datenschutzhinweise-im-bewerbungsverfahren\">Data protection information in the application process<\/h4>\n\n\n\n<p>We process the applicant data only for the purpose and in the context of the application process in accordance with the legal requirements.\nApplicant data is processed to fulfill our (pre-)contractual obligations in the context of the application process within the meaning of Art. 6 para.\n1 lit.\nb. GDPR Art. 6 para.\n1 lit.\nf. GDPR if the data processing becomes necessary for us, e.g. in the context of legal proceedings (in Germany, Section 26 BDSG also applies).     <\/p>\n\n\n\n<p>The application procedure requires applicants to provide us with their application data.\nIf we offer an online form, the necessary applicant data is marked, otherwise it is derived from the job descriptions and generally includes personal details, postal and contact addresses and the documents belonging to the application, such as cover letter, CV and certificates.\nApplicants can also voluntarily provide us with additional information.  <\/p>\n\n\n\n<p>By submitting their application to us, applicants consent to the processing of their data for the purposes of the application process in accordance with the type and scope set out in this privacy policy.<\/p>\n\n\n\n<p>Insofar as special categories of personal data within the meaning of Art. 9 para.\n1 GDPR, their processing is additionally carried out in accordance with Art. 9 para.\n2 lit.\nb GDPR (e.g. health data, such as severely disabled status or ethnic origin).\nInsofar as special categories of personal data within the meaning of Art. 9 para.\n1 GDPR are requested from applicants, they are also processed in accordance with Art. 9 para.\n2 lit.\na GDPR (e.g. health data, if this is necessary for the exercise of the profession).       <\/p>\n\n\n\n<p>If provided, applicants can send us their applications using an online form on our website.\nThe data is transmitted to us in encrypted form in accordance with the state of the art.<br\/>Applicants can also send us their applications by email.\nPlease note, however, that e-mails are generally not sent in encrypted form and applicants must ensure that they are encrypted themselves.\nWe therefore cannot accept any responsibility for the transmission path of the application between the sender and receipt on our server and therefore recommend using an online form or sending it by post.\nInstead of applying via the online form and e-mail, applicants still have the option of sending us their application by post.    <\/p>\n\n\n\n<p>The data provided by applicants may be processed by us for the purposes of the employment relationship in the event of a successful application.\nOtherwise, if the application for a job offer is not successful, the applicant&#8217;s data will be deleted.\nApplicants&#8217; data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time.  <\/p>\n\n\n\n<p>Subject to a justified revocation by the applicant, the deletion will take place after a period of six months so that we can answer any follow-up questions about the application and meet our obligations to provide evidence under the Equal Treatment Act.\nInvoices for any reimbursement of travel expenses are archived in accordance with tax law requirements. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"registrierfunktion\">Registration function<\/h4>\n\n\n\n<p>Users can optionally create a user account.\nAs part of the registration process, users are provided with the required mandatory information.\nThe data entered during registration will be used for the purposes of using the service.\nUsers can be informed by e-mail about information relevant to the offer or registration, such as changes to the scope of the offer or technical circumstances.\nIf users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention for commercial or tax law reasons in accordance with Art. 6 para. 1 lit. a GDPR.\nArt. 6 para.\n1 lit.\nc DSGVO is necessary.\nIt is the responsibility of users to back up their data before the end of the contract in the event of termination.\nWe are entitled to irretrievably delete all user data stored during the term of the contract.         <\/p>\n\n\n\n<p>As part of the use of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action.\nThis data is stored on the basis of our legitimate interests and those of the user to protect against misuse and other unauthorized use.\nThis data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 para. 1 lit. f GDPR.\nArt. 6 para.\n1 lit.\nc GDPR.\nThe IP addresses are anonymized or deleted after 7 days at the latest.      <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"kontaktaufnahme\">Contact us<\/h4>\n\n\n\n<p>When contacting us (e.g. by contact form, e-mail, telephone or via social media), the user&#8217;s details will be used to process the contact request and its handling in accordance with Art. 6 para. 1 lit. a GDPR.\nArt. 6 para.\n1 lit.\nb) GDPR will be processed.\nThe user&#8217;s details may be stored in a customer relationship management system (&#8220;CRM system&#8221;) or comparable inquiry organization.    <\/p>\n\n\n\n<p>We delete the requests if they are no longer required.\nWe review the necessity every two years; the statutory archiving obligations also apply. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"kommentare-und-beitrage\">Comments and contributions<\/h4>\n\n\n\n<p>If users leave comments or other contributions, their IP addresses may be used on the basis of our legitimate interests within the meaning of Art. 6 para.\n1 lit.\nf. GDPR for 7 days.\nThis is done for our security in case someone leaves illegal content in comments and posts (insults, prohibited political propaganda, etc.).\nIn this case, we ourselves may be prosecuted for the comment or post and are therefore interested in the identity of the author.    <\/p>\n\n\n\n<p>Furthermore, we reserve the right, on the basis of our legitimate interests acc.\nArt. 6 para.\n1 lit.\nf. GDPR, to process user data for the purpose of spam detection.   <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"kommentarabonnements\">Comment subscriptions<\/h4>\n\n\n\n<p>The follow-up comments can be made by users with their consent in accordance with.\nArt. 6 para.\n1 lit.\na GDPR can be subscribed to.\nUsers will receive a confirmation email to verify that they are the owner of the email address entered.\nUsers can unsubscribe from ongoing comment subscriptions at any time.\nThe confirmation email will contain information on how to unsubscribe.\nFor the purposes of proving the user&#8217;s consent, we store the user&#8217;s registration token and IP address and delete this information when the user unsubscribes.       <\/p>\n\n\n\n<p>You can cancel your subscription to our newsletter at any time, i.e. revoke your consent.\nWe may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove that consent was previously given.\nThe processing of this data is limited to the purpose of a possible defense against claims.\nAn individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.   <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"newsletter\">Newsletter<\/h4>\n\n\n\n<p>With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection.\nBy subscribing to our newsletter, you agree to receive it and to the procedures described.\nContent of the newsletter: We only send newsletters, emails and other electronic notifications with advertising information (hereinafter &#8220;newsletter&#8221;) with the consent of the recipient or with legal permission.\nIf the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the user&#8217;s consent.\nOtherwise, our newsletters contain information about our services and us.\nDouble opt-in and logging: Registration for our newsletter takes place in a so-called double opt-in procedure.\nThis means that after registering, you will receive an email asking you to confirm your registration.\nThis confirmation is necessary so that no-one can register with other people&#8217;s e-mail addresses.\nSubscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements.\nThis includes storing the time of registration and confirmation as well as the IP address.\nChanges to your data stored with the mailing service provider are also logged.          <\/p>\n\n\n\n<p>Registration data: To register for the newsletter, it is sufficient to enter your e-mail address.\nOptionally, we ask you to enter a name so that we can address you personally in the newsletter. <\/p>\n\n\n\n<p>Germany: The sending of the newsletter and the associated performance measurement is based on the consent of the recipient in accordance with Art. 6 para. 1 lit. a GDPR.\nArt. 6 para.\n1 lit.\na, Art. 7 GDPR in conjunction with \u00a7 7 para.\n2 No. 3 UWG or on the basis of the legal permission acc.\n\u00a7 Section 7 para.\n3 UWG.      <\/p>\n\n\n\n<p>The logging of the registration process is based on our legitimate interests in accordance with Art.\nArt. 6 para.\n1 lit.\nf GDPR.\nWe are interested in using a user-friendly and secure newsletter system that serves both our business interests and the expectations of users and also allows us to provide proof of consent.    <\/p>\n\n\n\n<p>Cancellation\/revocation &#8211; You can cancel the receipt of our newsletter at any time, i.e. revoke your consent.\nYou will find a link to unsubscribe from the newsletter at the end of each newsletter.\nWe may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove that consent was previously given.\nThe processing of this data is limited to the purpose of a possible defense against claims.\nAn individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.    <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"newsletter-versanddienstleister\">Newsletter &#8211; Dispatch service provider<\/h4>\n\n\n\n<p>The newsletter is sent by the mailing service provider CleverReach GmbH &amp; Co KG, \/\/CRASH Building, Schafj\u00fcckenweg 2, 26180 Rastede, Germany.\nYou can view the privacy policy of the shipping service provider here: <a href=\"https:\/\/www.cleverreach.com\/de\/datenschutz\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.cleverreach.com\/de\/datenschutz\/.<\/a>\nThe shipping service provider is used on the basis of our legitimate interests acc.\nArt. 6 para.\n1 lit.\nf GDPR and an order processing contract acc.\nArt. 28 para.\n3 sentence 1 GDPR.       <\/p>\n\n\n\n<p>The mailing service provider may use the recipients&#8217; data in pseudonymous form, i.e. without assigning it to a user, to optimize or improve its own services, e.g. to technically optimize the mailing and presentation of the newsletter or for statistical purposes.\nHowever, the mailing service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"newsletter-erfolgsmessung\">Newsletter &#8211; Measuring success<\/h4>\n\n\n\n<p>The newsletters contain a so-called &#8220;web-beacon&#8221;, i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a mailing service provider, from their server.\nAs part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, is initially collected. <\/p>\n\n\n\n<p>This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times.\nThe statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked.\nFor technical reasons, this information can be assigned to individual newsletter recipients.\nHowever, it is neither our intention nor, if used, that of the mailing service provider to observe individual users.\nThe evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.    <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"google-analytics\">Google Analytics<\/h4>\n\n\n\n<p>On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use Google Analytics, a web analysis service provided by Google LLC (&#8220;Google&#8221;). GDPR) Google Analytics, a web analysis service of Google LLC (&#8220;Google&#8221;).\nGoogle uses cookies.\nThe information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.  <br\/><br\/>Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law<a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active\" target=\"_blank\" rel=\"noreferrer noopener\">(https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;status=Active)<\/a>.<br\/><br\/>Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services associated with the use of this online offer and the use of the Internet.\nPseudonymous user profiles can be created from the processed data. <br\/><br\/>We only use Google Analytics with activated IP anonymization.\nThis means that the IP address of users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.\nOnly in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.  <br\/><br\/>The IP address transmitted by the user&#8217;s browser will not be merged with other Google data.\nUsers can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by Google by downloading and installing the browser plug-in available at the following link: <a href=\"http:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/tools.google.com\/dlpage\/gaoptout?hl=de.<\/a> <br\/><br\/>Further information on the use of data by Google, setting and objection options, can be found in Google&#8217;s privacy policy<a href=\"https:\/\/policies.google.com\/technologies\/ads\" target=\"_blank\" rel=\"noreferrer noopener\">(https:\/\/policies.google.com\/technologies\/ads)<\/a> and in the settings for the display of advertisements by Google <a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noreferrer noopener\">(https:\/\/adssettings.google.com\/authenticated)<\/a>.<br\/><br\/>Users&#8217; personal data is deleted or anonymized after 14 months.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"onlineprasenzen-in-sozialen-medien\">Online presence in social media<\/h4>\n\n\n\n<p>We maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to inform them about our services.\nWhen accessing the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply. <br\/><br\/>Unless otherwise stated in our privacy policy, we process users&#8217; data if they communicate with us within social networks and platforms, e.g. write posts on our online presences or send us messages.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"einbindung-von-diensten-und-inhalten-dritter\">Integration of third-party services and content<\/h4>\n\n\n\n<p>On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use content or service offers from third-party providers within our online offer. GDPR), we use content or service offers from third-party providers to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as &#8220;content&#8221;).<br\/><br\/>This always presupposes that the third-party providers of this content are aware of the IP address of the user, as they would not be able to send the content to their browser without the IP address.\nThe IP address is therefore required to display this content.\nWe endeavor to only use content whose respective providers only use the IP address to deliver the content.\nThird-party providers may also use so-called pixel tags (invisible graphics, also known as &#8220;web beacons&#8221;) for statistical or marketing purposes.\nPixel tags can be used to analyze information such as visitor traffic on the pages of this website.\nThe pseudonymous information may also be stored in cookies on the user&#8217;s device and contain, among other things, technical information about the browser and operating system, referring websites, visit time and other information about the use of our online offer, as well as being linked to such information from other sources.     <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"youtube\">Youtube<\/h4>\n\n\n\n<p>We integrate the videos of the platform &#8220;YouTube&#8221; of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.\nPrivacy policy: <a href=\"https:\/\/www.google.com\/policies\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.google.com\/policies\/privacy\/,<\/a> Opt-Out: <a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/adssettings.google.com\/authenticated.<\/a> <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"google-fonts\">Google Fonts<\/h4>\n\n\n\n<p>We integrate the fonts (&#8220;Google Fonts&#8221;) of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.\nPrivacy policy: <a href=\"https:\/\/www.google.com\/policies\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.google.com\/policies\/privacy\/,<\/a> Opt-Out: <a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/adssettings.google.com\/authenticated.<\/a> <\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-id3_d12ad9-76 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3_d12ad9-76 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3_d12ad9-76 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1258px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3_d12ad9-76 > 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our&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-5063","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Protection - Mehrwerk<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Protection - Mehrwerk\" \/>\n<meta property=\"og:description\" content=\"Data protection This privacy policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as &#8220;data&#8221;) within our...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mwk.speckmann.com\/en\/privacy\/\" \/>\n<meta property=\"og:site_name\" content=\"Mehrwerk \u2013 Umsatzplus mit Mehrwert!\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-11T04:18:04+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"26 minutes\" \/>\n<script 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