{"id":5092,"date":"2024-07-03T00:28:00","date_gmt":"2024-07-02T22:28:00","guid":{"rendered":"https:\/\/mwk.speckmann.com\/cases\/case-deutsche-bank\/"},"modified":"2024-10-11T06:50:38","modified_gmt":"2024-10-11T04:50:38","slug":"case-major-german-credit-institution","status":"publish","type":"page","link":"https:\/\/mwk.speckmann.com\/en\/cases\/case-major-german-credit-institution\/","title":{"rendered":"Konto teurer, Kunden treuer: So geht Banking &#8211; EN"},"content":{"rendered":"<style>.kb-row-layout-id5092_66f193-d7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5092_66f193-d7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5092_66f193-d7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-sm, 1rem);max-width:var( --global-content-width, 1258px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-5xl, 10rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5092_66f193-d7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5092_66f193-d7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5092_66f193-d7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5092_66f193-d7 alignfull has-theme-palette3-background-color kt-row-has-bg hero-divider wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column5092_b75017-ae > .kt-inside-inner-col,.kadence-column5092_b75017-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5092_b75017-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5092_b75017-ae > .kt-inside-inner-col{flex-direction:column;}.kadence-column5092_b75017-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5092_b75017-ae > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5092_b75017-ae{position:relative;}@media all and (max-width: 1024px){.kadence-column5092_b75017-ae > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5092_b75017-ae > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5092_b75017-ae\" data-aos=\"fade-up\" data-aos-duration=\"600\" data-aos-easing=\"ease-in-out\" data-aos-once=\"true\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5092_2c0198-6c, .wp-block-kadence-advancedheading.kt-adv-heading5092_2c0198-6c[data-kb-block=\"kb-adv-heading5092_2c0198-6c\"]{max-width:760px;padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5092_2c0198-6c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5092_2c0198-6c[data-kb-block=\"kb-adv-heading5092_2c0198-6c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h1 class=\"kt-adv-heading5092_2c0198-6c ft-h1 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading5092_2c0198-6c\">More valuable accounts, more loyal customers: This is how banking works<\/h1>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id5092_00ce0f-a9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5092_00ce0f-a9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5092_00ce0f-a9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5092_00ce0f-a9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5092_00ce0f-a9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5092_00ce0f-a9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5092_00ce0f-a9 alignnone animate-fade-up wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column5092_d61e93-50 > .kt-inside-inner-col,.kadence-column5092_d61e93-50 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5092_d61e93-50 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5092_d61e93-50 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5092_d61e93-50 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5092_d61e93-50 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5092_d61e93-50{position:relative;}@media all and (max-width: 1024px){.kadence-column5092_d61e93-50 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5092_d61e93-50 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5092_d61e93-50\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5092_9840a8-d3, .wp-block-kadence-advancedheading.kt-adv-heading5092_9840a8-d3[data-kb-block=\"kb-adv-heading5092_9840a8-d3\"]{max-width:940px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5092_9840a8-d3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5092_9840a8-d3[data-kb-block=\"kb-adv-heading5092_9840a8-d3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading5092_9840a8-d3 ft-h2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5092_9840a8-d3\"><strong><strong><strong>Fees up, customer loyalty too<\/strong><\/strong><\/strong>.<\/h2>\n\n\n\n<p class=\"ft-lg\">One of Germany&#8217;s largest banks with an annual turnover of over<br>25 billion euros commissioned us with a value-added service project for accounts and credit cards.\nThe objective was to successfully implement a fee increase for accounts and cards and at the same time to intensify customer loyalty. <\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id5092_1b9ee5-7c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5092_1b9ee5-7c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5092_1b9ee5-7c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id5092_1b9ee5-7c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5092_1b9ee5-7c > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id5092_1b9ee5-7c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}.kb-row-layout-id5092_1b9ee5-7c p {hyphens: auto}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5092_1b9ee5-7c alignwide wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column5092_c9b00c-f6 > .kt-inside-inner-col{display:flex;}.kadence-column5092_c9b00c-f6 > .kt-inside-inner-col,.kadence-column5092_c9b00c-f6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5092_c9b00c-f6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5092_c9b00c-f6 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5092_c9b00c-f6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5092_c9b00c-f6{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_c9b00c-f6{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_c9b00c-f6 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5092_c9b00c-f6 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column5092_c9b00c-f6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5092_c9b00c-f6{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5092_c9b00c-f6{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_c9b00c-f6{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_c9b00c-f6 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5092_c9b00c-f6 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5092_c9b00c-f6{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_c9b00c-f6{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_c9b00c-f6 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5092_c9b00c-f6 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5092_c9b00c-f6 mwk-card\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5092_c76947-f8 > .kt-inside-inner-col,.kadence-column5092_c76947-f8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5092_c76947-f8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5092_c76947-f8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5092_c76947-f8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5092_c76947-f8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5092_c76947-f8{position:relative;}@media all and (max-width: 1024px){.kadence-column5092_c76947-f8 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5092_c76947-f8 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5092_c76947-f8\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5092_761e9e-0e, .wp-block-kadence-advancedheading.kt-adv-heading5092_761e9e-0e[data-kb-block=\"kb-adv-heading5092_761e9e-0e\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5092_761e9e-0e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5092_761e9e-0e[data-kb-block=\"kb-adv-heading5092_761e9e-0e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading5092_761e9e-0e ft-h3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5092_761e9e-0e\">The challenge<\/h3>\n\n\n\n<ul class=\"wp-block-list mwk-list-plus\">\n<li><ins>Justification of the increase in account and card fees of a supra-regional bank<\/ins><\/li>\n\n\n\n<li><ins>Increasing the use of cards<\/ins><\/li>\n\n\n\n<li><ins>Long-term customer loyalty<\/ins><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5092_ecd4c2-97 > .kt-inside-inner-col{display:flex;}.kadence-column5092_ecd4c2-97 > .kt-inside-inner-col,.kadence-column5092_ecd4c2-97 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5092_ecd4c2-97 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5092_ecd4c2-97 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5092_ecd4c2-97 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5092_ecd4c2-97{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_ecd4c2-97{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_ecd4c2-97 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5092_ecd4c2-97 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column5092_ecd4c2-97 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5092_ecd4c2-97{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5092_ecd4c2-97{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_ecd4c2-97{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_ecd4c2-97 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5092_ecd4c2-97 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5092_ecd4c2-97{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_ecd4c2-97{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_ecd4c2-97 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5092_ecd4c2-97 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5092_ecd4c2-97 mwk-card\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5092_cebaf9-f3 > .kt-inside-inner-col,.kadence-column5092_cebaf9-f3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5092_cebaf9-f3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5092_cebaf9-f3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5092_cebaf9-f3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5092_cebaf9-f3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5092_cebaf9-f3{position:relative;}@media all and (max-width: 1024px){.kadence-column5092_cebaf9-f3 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5092_cebaf9-f3 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5092_cebaf9-f3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5092_a49d98-21, .wp-block-kadence-advancedheading.kt-adv-heading5092_a49d98-21[data-kb-block=\"kb-adv-heading5092_a49d98-21\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5092_a49d98-21 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5092_a49d98-21[data-kb-block=\"kb-adv-heading5092_a49d98-21\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading5092_a49d98-21 ft-h3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5092_a49d98-21\"><strong><ins>Strategy<\/ins><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list mwk-list-plus\">\n<li>Enhancement and emotionalization of accounts and credit cards by integrating relevant value-added services for product differentiation and segmentation<\/li>\n\n\n\n<li>Two account models and a credit card were enhanced with activating and bank-related value-added services<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5092_8d8c2a-53 > .kt-inside-inner-col{display:flex;}.kadence-column5092_8d8c2a-53 > .kt-inside-inner-col,.kadence-column5092_8d8c2a-53 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5092_8d8c2a-53 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5092_8d8c2a-53 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5092_8d8c2a-53 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5092_8d8c2a-53{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_8d8c2a-53{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_8d8c2a-53 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5092_8d8c2a-53 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column5092_8d8c2a-53 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5092_8d8c2a-53{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5092_8d8c2a-53{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_8d8c2a-53{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_8d8c2a-53 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5092_8d8c2a-53 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5092_8d8c2a-53{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_8d8c2a-53{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_8d8c2a-53 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5092_8d8c2a-53 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5092_8d8c2a-53 mwk-card\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5092_049eba-cc > .kt-inside-inner-col,.kadence-column5092_049eba-cc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5092_049eba-cc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5092_049eba-cc > .kt-inside-inner-col{flex-direction:column;}.kadence-column5092_049eba-cc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5092_049eba-cc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5092_049eba-cc{position:relative;}@media all and (max-width: 1024px){.kadence-column5092_049eba-cc > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5092_049eba-cc > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5092_049eba-cc\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5092_324c69-4a, .wp-block-kadence-advancedheading.kt-adv-heading5092_324c69-4a[data-kb-block=\"kb-adv-heading5092_324c69-4a\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5092_324c69-4a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5092_324c69-4a[data-kb-block=\"kb-adv-heading5092_324c69-4a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading5092_324c69-4a ft-h3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5092_324c69-4a\"><strong><ins>Measures<\/ins><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list mwk-list-plus\">\n<li><ins>Linking the offer to highly relevant value-added services:<\/ins><\/li>\n\n\n\n<li><ins>Travel service with 6 % or 3 % cashback<\/ins><\/li>\n\n\n\n<li><ins>Emergency cash<\/ins><\/li>\n\n\n\n<li><ins>Cash insurance<\/ins><\/li>\n\n\n\n<li><ins>Communication via own website, campaign in print, online, branches and direct<\/ins><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5092_a6e395-e3 > .kt-inside-inner-col{display:flex;}.kadence-column5092_a6e395-e3 > .kt-inside-inner-col,.kadence-column5092_a6e395-e3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5092_a6e395-e3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5092_a6e395-e3 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5092_a6e395-e3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5092_a6e395-e3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_a6e395-e3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_a6e395-e3 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5092_a6e395-e3 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column5092_a6e395-e3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5092_a6e395-e3{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5092_a6e395-e3{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_a6e395-e3{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_a6e395-e3 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5092_a6e395-e3 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5092_a6e395-e3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_a6e395-e3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5092_a6e395-e3 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5092_a6e395-e3 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5092_a6e395-e3 mwk-card\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5092_893a5b-45 > .kt-inside-inner-col,.kadence-column5092_893a5b-45 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5092_893a5b-45 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5092_893a5b-45 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5092_893a5b-45 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5092_893a5b-45 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5092_893a5b-45{position:relative;}@media all and (max-width: 1024px){.kadence-column5092_893a5b-45 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5092_893a5b-45 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5092_893a5b-45\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5092_e3a5cd-3b, .wp-block-kadence-advancedheading.kt-adv-heading5092_e3a5cd-3b[data-kb-block=\"kb-adv-heading5092_e3a5cd-3b\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5092_e3a5cd-3b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5092_e3a5cd-3b[data-kb-block=\"kb-adv-heading5092_e3a5cd-3b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading5092_e3a5cd-3b ft-h3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5092_e3a5cd-3b\"><strong><ins>Success<\/ins><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list mwk-list-plus\">\n<li>Increase customer loyalty<\/li>\n\n\n\n<li>Increasing the use of cards<\/li>\n\n\n\n<li>Increase in willingness to pay<\/li>\n\n\n\n<li>Increasing competitive differentiation<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id5092_d58b8c-6d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5092_d58b8c-6d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5092_d58b8c-6d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5092_d58b8c-6d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5092_d58b8c-6d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5092_d58b8c-6d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5092_d58b8c-6d alignnone animate-fade-up wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column5092_2da03d-41 > .kt-inside-inner-col,.kadence-column5092_2da03d-41 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5092_2da03d-41 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5092_2da03d-41 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5092_2da03d-41 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5092_2da03d-41 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5092_2da03d-41{position:relative;}@media all and (max-width: 1024px){.kadence-column5092_2da03d-41 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5092_2da03d-41 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5092_2da03d-41\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5092_5ed7c0-50, .wp-block-kadence-advancedheading.kt-adv-heading5092_5ed7c0-50[data-kb-block=\"kb-adv-heading5092_5ed7c0-50\"]{max-width:940px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5092_5ed7c0-50 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5092_5ed7c0-50[data-kb-block=\"kb-adv-heading5092_5ed7c0-50\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading5092_5ed7c0-50 ft-h2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5092_5ed7c0-50\">Conclusion: four at the front with simple value-added integration.<\/h2>\n\n\n\n<p>The bank was able to realize what at first glance appeared to be &#8220;incompatible&#8221;.\nThe increase in fees for accounts and cards could not only be implemented without customer migration, but customer loyalty and card usage were also intensified.\nThe key: data-based and highly relevant value-added services.  <\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id5092_312b12-30{margin-top:var(--global-kb-spacing-xxl, 5rem);margin-bottom:var(--global-kb-spacing-4xl, 8rem);}.kb-row-layout-id5092_312b12-30 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5092_312b12-30 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5092_312b12-30 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1258px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5092_312b12-30{background-image:url('https:\/\/mwk.speckmann.com\/wp-content\/uploads\/2024\/06\/tim-so.png');background-size:contain;background-position:100% 50%;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id5092_312b12-30 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px), only screen and (min-device-width: 1024px) and (max-device-width: 1366px) and (-webkit-min-device-pixel-ratio: 2) and (orientation: landscape) and (hover: none){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id5092_312b12-30{background:var(--global-palette2, #2B6CB0);}}@media all and (max-width: 1024px){.kb-row-layout-id5092_312b12-30 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5092_312b12-30 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5092_312b12-30 alignwide has-theme-palette2-background-color kt-row-has-bg animate-fade-up mwk-get-in-touch wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column5092_2f397c-42 > .kt-inside-inner-col,.kadence-column5092_2f397c-42 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5092_2f397c-42 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5092_2f397c-42 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5092_2f397c-42 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5092_2f397c-42 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5092_2f397c-42{position:relative;}@media all and (max-width: 1024px){.kadence-column5092_2f397c-42 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5092_2f397c-42 > .kt-inside-inner-col{flex-direction:column;}}.kadence-column5092_2f397c-42 {max-width: 720px;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5092_2f397c-42 mwk-get-in-touch__content\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5092_e14ab8-6f, .wp-block-kadence-advancedheading.kt-adv-heading5092_e14ab8-6f[data-kb-block=\"kb-adv-heading5092_e14ab8-6f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5092_e14ab8-6f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5092_e14ab8-6f[data-kb-block=\"kb-adv-heading5092_e14ab8-6f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading5092_e14ab8-6f ft-h1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5092_e14ab8-6f\"><strong><strong>Do you need a customized<br>banking or finance value-added solution?<\/strong><\/strong> <strong>Talk to me<\/strong>.<\/p>\n\n\n\n<p class=\"ft-lg\">S\u00f6ren Timm, Plant Manager Sales, is your contact for the Banking &amp; Finance business.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns5092_2f34aa-f0{gap:var(--global-kb-gap-md, 2rem);justify-content:flex-start;align-items:center;}.kt-btns5092_2f34aa-f0 .kt-button{font-weight:normal;font-style:normal;}.kt-btns5092_2f34aa-f0 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns5092_2f34aa-f0 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns5092_2f34aa-f0 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns5092_2f34aa-f0 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns5092_2f34aa-f0 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns5092_2f34aa-f0 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns5092_2f34aa-f0 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns5092_2f34aa-f0\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn5092_e7dc38-b4.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn5092_e7dc38-b4.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn5092_e7dc38-b4 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"https:\/\/mwk.speckmann.com\/en\/contact-customer\/\"><span class=\"kt-btn-inner-text\">Arrange a call<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-icon-mwk-icon-arrow-right kt-btn-icon-side-right\"><svg viewBox=\"0 -426 1024 1877\" preserveAspectRatio=\"xMinYMin meet\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M1518.677 419.328l-301.739-301.739 117.589-117.589 502.528 502.528-502.528 502.528-117.589-117.589 301.739-301.739h-1518.677v-166.4h1518.677z\"\/><\/svg><\/span><\/a>\n\n<style>ul.menu .wp-block-kadence-advancedbtn .kb-btn5092_25001c-6e.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn5092_25001c-6e.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn5092_25001c-6e kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"mailto:s.timm@mehrwerk.de\"><span class=\"kt-btn-inner-text\">Send e-mail<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-icon-mwk-icon-arrow-right kt-btn-icon-side-right\"><svg viewBox=\"0 -426 1024 1877\" preserveAspectRatio=\"xMinYMin meet\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M1518.677 419.328l-301.739-301.739 117.589-117.589 502.528 502.528-502.528 502.528-117.589-117.589 301.739-301.739h-1518.677v-166.4h1518.677z\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5092_6ce391-f2, .wp-block-kadence-advancedheading.kt-adv-heading5092_6ce391-f2[data-kb-block=\"kb-adv-heading5092_6ce391-f2\"]{display:block;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5092_6ce391-f2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5092_6ce391-f2[data-kb-block=\"kb-adv-heading5092_6ce391-f2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading5092_6ce391-f2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5092_6ce391-f2\">Alles v\u00f6llig unverbindlich. 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