{"id":5102,"date":"2024-07-03T02:12:48","date_gmt":"2024-07-03T00:12:48","guid":{"rendered":"https:\/\/mwk.speckmann.com\/cases\/case-ewe-sales\/"},"modified":"2024-07-30T00:31:48","modified_gmt":"2024-07-29T22:31:48","slug":"case-northwest-german-energy-supplier","status":"publish","type":"page","link":"https:\/\/mwk.speckmann.com\/en\/cases\/case-northwest-german-energy-supplier\/","title":{"rendered":"Case EWE Vertrieb EN"},"content":{"rendered":"<style>.kb-row-layout-id5102_eb807e-4e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5102_eb807e-4e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5102_eb807e-4e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-sm, 1rem);max-width:var( --global-content-width, 1258px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-5xl, 10rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5102_eb807e-4e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5102_eb807e-4e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5102_eb807e-4e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5102_eb807e-4e alignfull has-theme-palette3-background-color kt-row-has-bg hero-divider wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column5102_908448-db > .kt-inside-inner-col,.kadence-column5102_908448-db > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5102_908448-db > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5102_908448-db > .kt-inside-inner-col{flex-direction:column;}.kadence-column5102_908448-db > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5102_908448-db > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5102_908448-db{position:relative;}@media all and (max-width: 1024px){.kadence-column5102_908448-db > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5102_908448-db > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5102_908448-db\" data-aos=\"fade-up\" data-aos-duration=\"600\" data-aos-easing=\"ease-in-out\" data-aos-once=\"true\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5102_d9c8c8-e2, .wp-block-kadence-advancedheading.kt-adv-heading5102_d9c8c8-e2[data-kb-block=\"kb-adv-heading5102_d9c8c8-e2\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5102_d9c8c8-e2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5102_d9c8c8-e2[data-kb-block=\"kb-adv-heading5102_d9c8c8-e2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h1 class=\"kt-adv-heading5102_d9c8c8-e2 ft-h1 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading5102_d9c8c8-e2\">Cancellation rate: halved in one fell swoop.\nThis is how added value works. <\/h1>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id5102_c0ca26-8c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5102_c0ca26-8c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5102_c0ca26-8c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5102_c0ca26-8c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5102_c0ca26-8c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5102_c0ca26-8c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5102_c0ca26-8c alignnone animate-fade-up wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column5102_14e8c0-75 > .kt-inside-inner-col,.kadence-column5102_14e8c0-75 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5102_14e8c0-75 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5102_14e8c0-75 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5102_14e8c0-75 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5102_14e8c0-75 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5102_14e8c0-75{position:relative;}@media all and (max-width: 1024px){.kadence-column5102_14e8c0-75 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5102_14e8c0-75 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5102_14e8c0-75\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5102_bc5a66-88, .wp-block-kadence-advancedheading.kt-adv-heading5102_bc5a66-88[data-kb-block=\"kb-adv-heading5102_bc5a66-88\"]{max-width:940px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5102_bc5a66-88 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5102_bc5a66-88[data-kb-block=\"kb-adv-heading5102_bc5a66-88\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading5102_bc5a66-88 ft-h2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5102_bc5a66-88\">From energy supplier to customer magnet.<\/h2>\n\n\n\n<p class=\"ft-lg\">A north-west German energy supplier with annual sales of over 500 million euros was looking for specific measures to significantly reduce churn rates &#8211; a problem faced by all players in price-sensitive commodity markets.\nMehrwerk developed a data-based value-added solution that quickly achieved sustainable success. <\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id5102_2dc948-83 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5102_2dc948-83 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5102_2dc948-83 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id5102_2dc948-83 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5102_2dc948-83 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id5102_2dc948-83 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}.kb-row-layout-id5102_2dc948-83 p {hyphens: auto}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5102_2dc948-83 alignwide wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column5102_0fe9d9-46 > .kt-inside-inner-col{display:flex;}.kadence-column5102_0fe9d9-46 > .kt-inside-inner-col,.kadence-column5102_0fe9d9-46 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5102_0fe9d9-46 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5102_0fe9d9-46 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5102_0fe9d9-46 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5102_0fe9d9-46{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_0fe9d9-46{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_0fe9d9-46 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5102_0fe9d9-46 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column5102_0fe9d9-46 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5102_0fe9d9-46{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5102_0fe9d9-46{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_0fe9d9-46{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_0fe9d9-46 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5102_0fe9d9-46 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5102_0fe9d9-46{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_0fe9d9-46{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_0fe9d9-46 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5102_0fe9d9-46 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5102_0fe9d9-46 mwk-card\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5102_bee896-c3 > .kt-inside-inner-col,.kadence-column5102_bee896-c3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5102_bee896-c3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5102_bee896-c3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5102_bee896-c3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5102_bee896-c3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5102_bee896-c3{position:relative;}@media all and (max-width: 1024px){.kadence-column5102_bee896-c3 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5102_bee896-c3 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5102_bee896-c3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5102_2b5b5c-a7, .wp-block-kadence-advancedheading.kt-adv-heading5102_2b5b5c-a7[data-kb-block=\"kb-adv-heading5102_2b5b5c-a7\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5102_2b5b5c-a7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5102_2b5b5c-a7[data-kb-block=\"kb-adv-heading5102_2b5b5c-a7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading5102_2b5b5c-a7 ft-h3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5102_2b5b5c-a7\">The challenge<\/h3>\n\n\n\n<ul class=\"wp-block-list mwk-list-plus\">\n<li><ins>Increasing the customer loyalty of an energy supplier<\/ins><\/li>\n\n\n\n<li><ins>Reduction in the termination rate<\/ins><\/li>\n\n\n\n<li><ins>Increase in sales of fixed-term contracts<\/ins><\/li>\n\n\n\n<li><ins>Securing the customer base in the basic supply<\/ins><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5102_974843-49 > .kt-inside-inner-col{display:flex;}.kadence-column5102_974843-49 > .kt-inside-inner-col,.kadence-column5102_974843-49 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5102_974843-49 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5102_974843-49 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5102_974843-49 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5102_974843-49{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_974843-49{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_974843-49 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5102_974843-49 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column5102_974843-49 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5102_974843-49{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5102_974843-49{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_974843-49{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_974843-49 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5102_974843-49 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5102_974843-49{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_974843-49{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_974843-49 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5102_974843-49 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5102_974843-49 mwk-card\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5102_0993f2-5f > .kt-inside-inner-col,.kadence-column5102_0993f2-5f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5102_0993f2-5f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5102_0993f2-5f > .kt-inside-inner-col{flex-direction:column;}.kadence-column5102_0993f2-5f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5102_0993f2-5f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5102_0993f2-5f{position:relative;}@media all and (max-width: 1024px){.kadence-column5102_0993f2-5f > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5102_0993f2-5f > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5102_0993f2-5f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5102_9f7a36-92, .wp-block-kadence-advancedheading.kt-adv-heading5102_9f7a36-92[data-kb-block=\"kb-adv-heading5102_9f7a36-92\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5102_9f7a36-92 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5102_9f7a36-92[data-kb-block=\"kb-adv-heading5102_9f7a36-92\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading5102_9f7a36-92 ft-h3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5102_9f7a36-92\"><strong><ins>Strategy<\/ins><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list mwk-list-plus\">\n<li><ins>Introduction of an optional value-added package that can be activated free of charge around<br>for everyday and household safety<\/ins><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5102_aa8875-cd > .kt-inside-inner-col{display:flex;}.kadence-column5102_aa8875-cd > .kt-inside-inner-col,.kadence-column5102_aa8875-cd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5102_aa8875-cd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5102_aa8875-cd > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5102_aa8875-cd > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5102_aa8875-cd{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_aa8875-cd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_aa8875-cd > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5102_aa8875-cd > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column5102_aa8875-cd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5102_aa8875-cd{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5102_aa8875-cd{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_aa8875-cd{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_aa8875-cd > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5102_aa8875-cd > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5102_aa8875-cd{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_aa8875-cd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_aa8875-cd > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5102_aa8875-cd > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5102_aa8875-cd mwk-card\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5102_771b63-c2 > .kt-inside-inner-col,.kadence-column5102_771b63-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5102_771b63-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5102_771b63-c2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5102_771b63-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5102_771b63-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5102_771b63-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column5102_771b63-c2 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5102_771b63-c2 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5102_771b63-c2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5102_cf9676-d1, .wp-block-kadence-advancedheading.kt-adv-heading5102_cf9676-d1[data-kb-block=\"kb-adv-heading5102_cf9676-d1\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5102_cf9676-d1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5102_cf9676-d1[data-kb-block=\"kb-adv-heading5102_cf9676-d1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading5102_cf9676-d1 ft-h3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5102_cf9676-d1\"><strong><ins>Measures<\/ins><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list mwk-list-plus\">\n<li><ins>24\/7 emergency assistance for tradesmen with reinsurance (\u20ac1,000 per year)<\/ins><\/li>\n\n\n\n<li><ins>All-in-one warranty extension for all household and electrical appliances<\/ins><\/li>\n\n\n\n<li><ins>Communication via website, OOH, radio, radio, TV, regional online campaigns, inbound and outbound customer service and direct marketing<\/ins><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5102_72f135-28 > .kt-inside-inner-col{display:flex;}.kadence-column5102_72f135-28 > .kt-inside-inner-col,.kadence-column5102_72f135-28 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5102_72f135-28 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5102_72f135-28 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5102_72f135-28 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5102_72f135-28{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_72f135-28{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_72f135-28 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5102_72f135-28 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column5102_72f135-28 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5102_72f135-28{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5102_72f135-28{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_72f135-28{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_72f135-28 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5102_72f135-28 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5102_72f135-28{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_72f135-28{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5102_72f135-28 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5102_72f135-28 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5102_72f135-28 mwk-card\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5102_08ca2d-35 > .kt-inside-inner-col,.kadence-column5102_08ca2d-35 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5102_08ca2d-35 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5102_08ca2d-35 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5102_08ca2d-35 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5102_08ca2d-35 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5102_08ca2d-35{position:relative;}@media all and (max-width: 1024px){.kadence-column5102_08ca2d-35 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5102_08ca2d-35 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5102_08ca2d-35\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5102_aed0cc-51, .wp-block-kadence-advancedheading.kt-adv-heading5102_aed0cc-51[data-kb-block=\"kb-adv-heading5102_aed0cc-51\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5102_aed0cc-51 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5102_aed0cc-51[data-kb-block=\"kb-adv-heading5102_aed0cc-51\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading5102_aed0cc-51 ft-h3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5102_aed0cc-51\"><strong><ins>Success<\/ins><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list mwk-list-plus\">\n<li>over 10% of the addressed customer base activated the product<\/li>\n\n\n\n<li>Cancellation rate halved for customers with activated value-added package compared to the reference group<\/li>\n\n\n\n<li>Over 10,000 successfully completed customer cases with positive customer stories<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id5102_49dfb1-df > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5102_49dfb1-df > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5102_49dfb1-df > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5102_49dfb1-df > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5102_49dfb1-df > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5102_49dfb1-df > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5102_49dfb1-df alignnone animate-fade-up wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column5102_5ef556-59 > .kt-inside-inner-col,.kadence-column5102_5ef556-59 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5102_5ef556-59 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5102_5ef556-59 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5102_5ef556-59 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5102_5ef556-59 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5102_5ef556-59{position:relative;}@media all and (max-width: 1024px){.kadence-column5102_5ef556-59 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5102_5ef556-59 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5102_5ef556-59\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5102_18b8de-c2, .wp-block-kadence-advancedheading.kt-adv-heading5102_18b8de-c2[data-kb-block=\"kb-adv-heading5102_18b8de-c2\"]{max-width:940px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5102_18b8de-c2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5102_18b8de-c2[data-kb-block=\"kb-adv-heading5102_18b8de-c2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading5102_18b8de-c2 ft-h2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5102_18b8de-c2\">Conclusion: Every second customer ready to jump ship is retained.<\/h2>\n\n\n\n<p class=\"ft-lg\">Customers with an activated value-added package are convinced in the long term: this is demonstrated by the drastically reduced churn rate in this group.\nThis success is directly attributable to the value-added services, which are highly relevant for this customer group. <\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id5102_14ba60-36{margin-top:var(--global-kb-spacing-xxl, 5rem);margin-bottom:var(--global-kb-spacing-4xl, 8rem);}.kb-row-layout-id5102_14ba60-36 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5102_14ba60-36 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5102_14ba60-36 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1258px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5102_14ba60-36{background-image:url('https:\/\/mwk.speckmann.com\/wp-content\/uploads\/2024\/06\/tim-so.png');background-size:contain;background-position:100% 50%;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id5102_14ba60-36 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px), only screen and (min-device-width: 1024px) and (max-device-width: 1366px) and (-webkit-min-device-pixel-ratio: 2) and (orientation: landscape) and (hover: none){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id5102_14ba60-36{background:var(--global-palette2, #2B6CB0);}}@media all and (max-width: 1024px){.kb-row-layout-id5102_14ba60-36 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5102_14ba60-36 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5102_14ba60-36 alignwide has-theme-palette2-background-color kt-row-has-bg animate-fade-up mwk-get-in-touch wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column5102_778802-90 > .kt-inside-inner-col,.kadence-column5102_778802-90 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5102_778802-90 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5102_778802-90 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5102_778802-90 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5102_778802-90 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5102_778802-90{position:relative;}@media all and (max-width: 1024px){.kadence-column5102_778802-90 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5102_778802-90 > .kt-inside-inner-col{flex-direction:column;}}.kadence-column5102_778802-90 {max-width: 720px;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5102_778802-90 mwk-get-in-touch__content\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5102_be8b7a-d5, .wp-block-kadence-advancedheading.kt-adv-heading5102_be8b7a-d5[data-kb-block=\"kb-adv-heading5102_be8b7a-d5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5102_be8b7a-d5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5102_be8b7a-d5[data-kb-block=\"kb-adv-heading5102_be8b7a-d5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading5102_be8b7a-d5 ft-h1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5102_be8b7a-d5\">Do you need a customized energy supplier value-added solution? Talk to me.<\/p>\n\n\n\n<p class=\"ft-lg\">S\u00f6ren Timm, Plant Manager Sales, is your<br>contact for the energy supplier business.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns5102_8a11ed-14{gap:var(--global-kb-gap-md, 2rem);justify-content:flex-start;align-items:center;}.kt-btns5102_8a11ed-14 .kt-button{font-weight:normal;font-style:normal;}.kt-btns5102_8a11ed-14 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns5102_8a11ed-14 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns5102_8a11ed-14 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns5102_8a11ed-14 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns5102_8a11ed-14 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns5102_8a11ed-14 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns5102_8a11ed-14 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns5102_8a11ed-14\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn5102_f3fbc7-09.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn5102_f3fbc7-09.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn5102_f3fbc7-09 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"https:\/\/mwk.speckmann.com\/kontaktformular-kundinnen\/\"><span class=\"kt-btn-inner-text\">Arrange a callback<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-icon-mwk-icon-arrow-right kt-btn-icon-side-right\"><svg viewBox=\"0 -426 1024 1877\" preserveAspectRatio=\"xMinYMin meet\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M1518.677 419.328l-301.739-301.739 117.589-117.589 502.528 502.528-502.528 502.528-117.589-117.589 301.739-301.739h-1518.677v-166.4h1518.677z\"\/><\/svg><\/span><\/a>\n\n<style>ul.menu .wp-block-kadence-advancedbtn .kb-btn5102_74c475-a8.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn5102_74c475-a8.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn5102_74c475-a8 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"mailto:s.timm@mehrwerk.de\"><span class=\"kt-btn-inner-text\">Send e-mail<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-icon-mwk-icon-arrow-right kt-btn-icon-side-right\"><svg viewBox=\"0 -426 1024 1877\" preserveAspectRatio=\"xMinYMin meet\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M1518.677 419.328l-301.739-301.739 117.589-117.589 502.528 502.528-502.528 502.528-117.589-117.589 301.739-301.739h-1518.677v-166.4h1518.677z\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5102_24ecbb-b7, .wp-block-kadence-advancedheading.kt-adv-heading5102_24ecbb-b7[data-kb-block=\"kb-adv-heading5102_24ecbb-b7\"]{display:block;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5102_24ecbb-b7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5102_24ecbb-b7[data-kb-block=\"kb-adv-heading5102_24ecbb-b7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading5102_24ecbb-b7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5102_24ecbb-b7\">Alles v\u00f6llig unverbindlich. Aber garantiert erfolgreich.<\/span>\n<\/div><\/div>\n\n\n<style>.kadence-column5102_bccfbc-d9 > .kt-inside-inner-col,.kadence-column5102_bccfbc-d9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5102_bccfbc-d9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5102_bccfbc-d9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5102_bccfbc-d9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5102_bccfbc-d9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5102_bccfbc-d9{position:relative;}@media all and (max-width: 1024px){.kadence-column5102_bccfbc-d9 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5102_bccfbc-d9 > .kt-inside-inner-col{flex-direction:column;}}.kadence-column5102_bccfbc-d9 {max-width: 720px;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5102_bccfbc-d9 kvs-lg-false mwk-get-in-touch__image\"><div class=\"kt-inside-inner-col\"><style>.kb-image5102_671d14-3c .kb-image-has-overlay:after{opacity:0.3;}.kb-image5102_671d14-3c img.kb-img, .kb-image5102_671d14-3c .kb-img img{background-color:var(--global-palette9, #ffffff);-webkit-mask-image:url(https:\/\/mwk.speckmann.com\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/mwk.speckmann.com\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}<\/style>\n<div class=\"wp-block-kadence-image kb-image5102_671d14-3c .mwk-get-in-touch__image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/mwk.speckmann.com\/wp-content\/uploads\/2024\/06\/tim-so-rund.png\" alt=\"tim-so-round\" class=\"kb-img wp-image-3858\" srcset=\"https:\/\/mwk.speckmann.com\/wp-content\/uploads\/2024\/06\/tim-so-rund.png 640w, https:\/\/mwk.speckmann.com\/wp-content\/uploads\/2024\/06\/tim-so-rund-300x300.png 300w, https:\/\/mwk.speckmann.com\/wp-content\/uploads\/2024\/06\/tim-so-rund-150x150.png 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"lazyblock-sticky-contact-Z2vDfmC align  wp-block-lazyblock-sticky-contact\"><div class=\"sticky-contact\">\n  <img decoding=\"async\" src=\"https:\/\/mwk.speckmann.com\/wp-content\/uploads\/2024\/04\/mehrwerk-soeren_timm-ratio-1-1-v1.jpg\" alt=\"mehrwerk-soeren_timm-ratio-1-1-v1\" \/>\n  <span class=\"sticky-contact__title\">Sprich mit S\u00f6ren Timm<\/span>\n  <span class=\"sticky-contact__subtitle\">Werksleitung Sales<\/span>\n  <div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap\">\n    <a class=\"kb-button kt-button button kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" \n    href=\"mailto:s.timm@mehrwerk.de\">\n      <span class=\"kt-btn-inner-text\">E-Mail<\/span>\n      <span class=\"kb-svg-icon-wrap kb-svg-icon-icon-mwk-icon-arrow-right kt-btn-icon-side-right\"><svg viewBox=\"0 -426 1024 1877\" preserveAspectRatio=\"xMinYMin meet\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M1518.677 419.328l-301.739-301.739 117.589-117.589 502.528 502.528-502.528 502.528-117.589-117.589 301.739-301.739h-1518.677v-166.4h1518.677z\"><\/path><\/svg>\n      <\/span>\n    <\/a>\n  <\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Cancellation rate: halved in one fell swoop. This is how added value works. From energy supplier to customer magnet. A north-west German energy supplier&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5068,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-5102","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mehrwerk Case - Northwest German energy supplier<\/title>\n<meta name=\"description\" content=\"A north-west German energy supplier with annual sales of over 500 million euros was looking for specific measures to significantly reduce churn rates - a problem faced by all players in price-sensitive commodity markets. 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