How Sparkasse Holstein has “wattized” customers and employees<\/p>\n\n
Since the beginning of the year, customers of Sparkasse Westholstein have been receiving “Watt more” in addition to their tried-and-tested account and banking services.\nHelge Rothard talks to Niels Kokkeel from the Mehrwerk management team in our 2nd Sparkasse Webtalk “Brave new value-added account world” to find out exactly what this is all about and how the new benefits account world is also generating enthusiasm among the bank’s own employees. <\/p>\n\n
“The decision to gradually replace the existing current account model with a new account family was a long process,” Helge reports at the beginning.\nIt was triggered by the idea of getting even closer to the people in the Dithmarschen and Steinburg regions and making their lives easier and more convenient by providing useful services and benefits in addition to the tried-and-tested account and banking services.\nHelge and his team approached Mehrwerk with this wish and together they thought about what an advantage account should offer in order to convince not only customers, but also regional companies and employees.\nDuring this process, the idea of the “Watt mehr” account grew, which not only expresses the regional connection with its sonorous name, but also describes the function of the account services quite aptly.\nThe starting signal was given with the formation of a project team, and Helge and his team held exciting workshops to develop varied, useful and tangible content that would fill the new account with life.\nFrom cashback for online shopping, travel, tickets to events and regional partners to everyday services and attractive discounts and benefits in the leisure sector – in short, “Watt more”. <\/p>\n\n
From the very beginning, all Sparkasse employees involved in the project were absolutely enthusiastic.\nStarting with the name, which “really got things moving”, the development process acted as a wake-up call, released energy and contributed to everyone involved being “wattized” in no time at all. <\/p>\n\n
However, it should be no secret that the introduction of a new account family cannot happen overnight.\nSales processes, system adaptations, the creation of new standards – all of this is a time-consuming process.\nFor this reason, Helge advises planning at least six months for implementation.\nAbove all, it is important to get your own employees on board at an early stage and get them excited about the product.\nAfter all, an account changeover not only means up to 50% higher costs for end customers, but also an increased workload for the savings bank’s employees.\nHelge emphasizes: “Without sufficient time, a motivated team and enough manpower, the changeover cannot be managed. <\/p>\n\n
A positive mood is therefore essential and this is exactly what prevailed within Sparkasse Westholstein, reveals Helge.\nIt even went so far as to organize private “Tupperware parties” for the new account world within the Sparkasse team to share the enthusiasm with neighbors and friends.\n“This is certainly unique in this form and once again illustrates the importance of “Watt mehr” in the short space of time,” says Helge enthusiastically. <\/p>\n\n
The result of this hard work is now a family of accounts that Sparkasse Westholstein can design itself as it wishes, serving both private and corporate customers at the same time.\nPractically a win-win situation for everyone involved.\nWhen asked about his wishes for the future, Helge dreams of expanding the corporate customer area and making the new accounts even more attractive by offering even more additional services.\nHe is happy to have “backed the right horse” and we are happy to go along with that.\nWe are excited to see what else is in store. <\/p>\n","protected":false},"excerpt":{"rendered":"
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