{"id":5190,"date":"2022-12-06T11:06:00","date_gmt":"2022-12-06T09:06:00","guid":{"rendered":"https:\/\/mwk.speckmann.com\/monetize-customer-communication\/"},"modified":"2024-08-05T18:58:35","modified_gmt":"2024-08-05T16:58:35","slug":"monetize-customer-communication","status":"publish","type":"post","link":"https:\/\/mwk.speckmann.com\/en\/monetize-customer-communication\/","title":{"rendered":"Monetize customer communication"},"content":{"rendered":"\n<p>We cover your call center or mailing costs!<\/p>\n\n<p>Yes, you have read correctly: We cover your costs!\nHow do we manage that? <\/p>\n\n<h2 class=\"wp-block-heading\">Call Center:<\/h2>\n\n<p>There are two incontrovertible truths about <strong>inbound calls<\/strong>: 1. they cost the company money and\n2. after a well-resolved issue, the chance of successful up- and cross-selling is higher than in any other phase of the customer relationship.\nUse inbound calls to generate telephone consent for a callback or put interested customers through directly to our team for a great offer.\nWe then present the customer with a non-binding value-added package of your choice, e.g. our household cover, the breakdown service for the home.\nIn our existing campaigns, up to 80 % of those contacted give their consent for a callback.    <\/p>\n\n<h2 class=\"wp-block-heading\">Mailing:<\/h2>\n\n<p>You send many payment cards to your customers every month, whether they are exchanges or new cards.\nUse this <strong>great communication channel<\/strong> to offer a value-added package.\nWe provide you with content in the form of texts, stickers or inserts.\nCustomers are asked to call or scan a QR code for an exclusive offer or to further secure the card.   <\/p>\n\n<h2 class=\"wp-block-heading\">Secure additional income in the long term:<\/h2>\n\n<p>In these conversations, around 40% then decide to test the offer free of charge for 3 months.<br\/>For every customer who renews a value-added package for a fee, the savings bank receives a permanent commission that more than compensates for your call or mailing costs.\nWe are talking about up to EUR 6.40 net per call or mailing.\nAt the same time, the customer satisfaction of the customers addressed increases measurably (measured by the NPS).<br\/>There are <strong>no investment costs<\/strong> and <strong>no additional burden on<\/strong> in-house capacities.\nAnd, it is not a one-off &#8211; e.g. a campaign for a different value-added package every year.\nThis secures you <strong>additional income in the long term<\/strong>.<br\/>With the value-added packages, you also create a special emotional bond: your customer feels well looked after and understood by you.\nIn this way, we also help you to strengthen customer loyalty and reduce the churn rate.     <\/p>\n\n<h2 class=\"wp-block-heading\">Let us test it for you!<\/h2>\n\n<p>Even more specific?\nThen request further information from <a href=\"mailto:f.Berisha@mehrwerk.de\" target=\"_blank\" rel=\"noreferrer noopener\">my colleague Floriana Berisha<\/a> now. <\/p>\n\n<p>Can&#8217;t wait to monetize your customer communication?<\/p>\n\n<p>Then call us right away: Tel.\n0160 470 16 48 or send <a href=\"mailto:a.nicolai@mehrwerk.de\" target=\"_blank\" rel=\"noreferrer noopener\">me an e-mail<\/a>.\nI will be happy to advise you.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>We cover your call center or mailing 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