{"id":5217,"date":"2022-03-15T12:00:00","date_gmt":"2022-03-15T10:00:00","guid":{"rendered":"https:\/\/mwk.speckmann.com\/have-you-heardquo-vadis-current-accounttwo-current-podcasts-provide-answers\/"},"modified":"2024-08-05T19:03:48","modified_gmt":"2024-08-05T17:03:48","slug":"have-you-heardquo-vadis-current-accounttwo-current-podcasts-provide-answers","status":"publish","type":"post","link":"https:\/\/mwk.speckmann.com\/en\/have-you-heardquo-vadis-current-accounttwo-current-podcasts-provide-answers\/","title":{"rendered":"Have you heard?\nQuo vadis current account?\nTwo current podcasts provide answers!"},"content":{"rendered":"\n<p>You can feel it everywhere in the banking and savings bank world: institutions are currently taking a closer look at account models and current account prices.\nThe average current account price has risen by almost 40 % since 2015.\nPersistent pressure on earnings, untapped price potential &#8211; especially in a European comparison &#8211; and the &#8220;new&#8221; approval requirement are three key drivers.\nThe latter, particularly for the savings banks, for example, also in view of the upcoming necessary replacement of the Maestro Card: the next topic requiring consent.\nIt will not be the last.\nEven the neobanks are increasingly following the path of the universal banks when it comes to current accounts.\nSo why not make a virtue out of necessity and secure earnings and competitive advantages with a new current account strategy?      <\/p>\n\n<p>But what do you need to look out for?\nHow do you do it right?\nWhat mistakes should you avoid? <strong>Finanz-Szene<\/strong> sheds light on this topic with two current <strong>podcasts<\/strong>.  <\/p>\n\n<p><strong>Dr. Peter Klenk<\/strong>, Partner at <strong>zeb<\/strong>, reports on <strong>pricing strategies<\/strong> at <strong>private banks<\/strong>.\nWe have summarized some key facts below.\nA central statement is that &#8220;big leaps [im Pricing] are no longer possible without changes to the service side [nach dem BGH Urteil] &#8220;.\nThe pure house bank model also appears to be exhausted.\nHe sees intelligent <strong>accounts differentiated by added value<\/strong> as the solution.    <\/p>\n\n<p><a href=\"https:\/\/finanz-szene-podcast.podigee.io\/52-neue-episode\" target=\"_blank\" rel=\"noreferrer noopener\">Here,<\/a> our Managing Director <strong>Niels Kokkeel<\/strong> explains what this means, how it is done and what the &#8220;crazy boom in <strong>value-added services<\/strong>&#8221; is all about.<\/p>\n\n<h2 class=\"wp-block-heading\">Key statements on pricing strategies from the podcast by Dr. Klenk [sic]:<\/h2>\n\n<p>(1)<strong> Germany<\/strong> is in the European <strong>midfield for account prices<\/strong>.\nIt is only in the top 5 for account management fees. <\/p>\n\n<p>(2) The average monthly <strong>production costs of a current account<\/strong> are \u20ac 4-5.<\/p>\n\n<p>(3)<strong> Success factors price increase<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Define target image (incl. model structure and targeted price increase per account and on average)<\/li>\n\n\n\n<li>Increase benefits and services or adapt them to the new pricing<\/li>\n\n\n\n<li>Simulation of the effects at individual level (winners\/losers) and definition of suitable migration strategies and support for sales<\/li>\n\n\n\n<li>Intensive preparation of sales and customer communication<\/li>\n\n\n\n<li>Know your own price premium (especially in the regional competitive environment).\nIn particular the critical price points (key products). <\/li>\n\n\n\n<li>It is essential to incorporate the experience gained from the consensus activities (see below)<\/li>\n<\/ul>\n\n<p>(4) <strong>Brand<\/strong> is still a <strong>major selection factor<\/strong>.\nPrice premium of 2-3 \u20ac\/m is still possible with strong brands and the churn inertia below that is still very high.\nBoth (price premium and inertia) are also much higher overall than for the other bank products.  <\/p>\n\n<p>(5) Price increases without <strong>changes to the service side<\/strong> are no longer possible.<\/p>\n\n<p>(6) The best option for improving the performance side is <strong>Value Added Services<\/strong><\/p>\n\n<p>(7) Experience from the &#8220;first&#8221; consensus collection and from countries with a longer consensus tradition (such as Austria).\nThis has led to <strong>high approval rates<\/strong>: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Good communication: especially concise, e.g. 1 page, clear in the message, lean and transparent, natural, at eye level, use pressure sensitively<\/li>\n\n\n\n<li>Sustainability: only send what is absolutely necessary (vs. sending a printed list of services)<\/li>\n\n\n\n<li>&#8220;Elegant&#8221;, intelligent, staggered approval processes (vs. knee-jerk actionism and watering can principle)<\/li>\n\n\n\n<li>Consider channel preferences<\/li>\n\n\n\n<li>Using data analytics<\/li>\n<\/ul>\n\n<p>(8) Major <strong>topic for the future<\/strong>: sustainability\/green<strong>accounts<\/strong> and <strong>consistent pricing strategies<\/strong> across all products<\/p>\n\n<p><a href=\"https:\/\/finanz-szene-podcast.podigee.io\/54-neue-episode\" target=\"_blank\" rel=\"noreferrer noopener\">Click here<\/a> for the full podcast with all the content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can feel it everywhere in the banking and savings bank world: institutions are currently taking a closer look at account models and current account prices.<br \/>\nThe average current account price has risen by almost 40 % since 2015.<br \/>\nPersistent pressure on earnings, untapped price potential &#8211; especially in a European comparison &#8211; and the &#8220;new&#8221; approval requirement are three key drivers.<br \/>\nThe latter, particularly for the savings banks, for example, also in view of the upcoming necessary replacement of the Maestro Card: the next topic requiring consent.<br \/>\nIt will not be the last.<br \/>\nEven the neobanks are increasingly following the path of the universal banks when it comes to current accounts.<br \/>\nSo why not make a virtue out of necessity and secure earnings and competitive advantages with a new current account strategy?      <\/p>\n","protected":false},"author":1,"featured_media":5218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[160],"tags":[130,129,169,127,137],"class_list":["post-5217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-article","tag-customer-activation","tag-customer-loyalty","tag-utilization-of-the-willingness-to-pay","tag-value-added-service","tag-yield-increase"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Have you heard? 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