{"id":5256,"date":"2021-09-15T15:10:00","date_gmt":"2021-09-15T13:10:00","guid":{"rendered":"https:\/\/mwk.speckmann.com\/become-the-hero-of-your-customers-increase-customer-loyalty-through-value-added-services\/"},"modified":"2024-08-05T19:10:16","modified_gmt":"2024-08-05T17:10:16","slug":"become-the-hero-of-your-customers-increase-customer-loyalty-through-value-added-services","status":"publish","type":"post","link":"https:\/\/mwk.speckmann.com\/en\/become-the-hero-of-your-customers-increase-customer-loyalty-through-value-added-services\/","title":{"rendered":"Become the hero of your customers – increase customer loyalty through value-added services"},"content":{"rendered":"\n

The weekend is just around the corner, your relaxation is approaching.\nYou’re driving home, looking forward to your sofa and the heating is cold, the bathroom is flooded or the front door won’t open.\nWhoever saves your weekend now is a real hero, right? <\/p>\n\n

Let your company be that hero!\nThe reward?\nLoyal customers and additional revenue.\nBeing present at the right moments strengthens customer loyalty.\nOur measurements prove it. You’ll know how to do it in five minutes.<\/strong><\/p>\n\n

In these moments you create loyalty<\/h2>\n\n

Would the scenario described above annoy you?\nSo would your customers.\nYou can make the best use of situational emotions for customer loyalty.\nAre you already doing that?\nReliable services in an interchangeable core business are no longer enough these days.\nAs soon as something goes wrong or the price is lower elsewhere, the customer threatens to leave. <\/p>\n\n

Create unbeatable arguments in the form of good feelings that will keep your customers in the long term.\nSolutions to problem scenarios that cause anxiety and stress are ideal.\nThey provide security, transfer the feeling of gratitude and relief to your company and generate trust. <\/p>\n\n

Turn every breakdown into a loyalty booster!\nThis works best in an emotionally charged environment that also affects your core competence: the home. <\/p>\n\n

Household protection – your booster for customer loyalty<\/h2>\n\n

With household protection services, you operate in an environment that is important for your company.\nYou become a reliable all-round partner.\nYour reputation increases and customer loyalty demonstrably improves, as our measurements regularly confirm. <\/p>\n\n

The Net Promoter Score (NPS), for example, shows how likely customers are to recommend a company to others and is therefore a meaningful indicator of customer loyalty.<\/p>\n\n

We measure a significantly increased willingness to recommend our household protection customers:<\/strong><\/p>\n\n

While the NPS for customers of a large energy supplier without a multi-works service is 7, the willingness to recommend a household protection customer rises to an NPS of over 30 without actively using this service and to 51 for customers who have already used one of the services.<\/p>\n\n

The satisfaction values correlate 1:1 with the termination rates.\nWhile customers without household protection have a cancellation rate of 8%, the cancellation rate for household protection customers falls to 4% (access but inactive) and to an incredible 2% for customers who have actively used at least one of the services. <\/p>\n\n

How you can use the value-added services<\/h3>\n\n

Option 1:<\/strong>Integrate household protection into an exclusive electricity tariff.\nThe purchase price (indication: EUR 12.00-18.00 per year per customer) should only make up a small part of the tariff increase.\nThe service is presented in your corporate design and targeted communication of the values makes it easier for your customers to accept higher prices. <\/p>\n\n

Option 2:<\/strong>You offer household protection as an add-on package (recommended retail price: EUR 84.00 [incl. VAT]) and receive the first-year premium of approx. EUR 70.00 as commission.<\/p>\n\n

Invite your customers to more security in “what if” moments with a campaign designed by Mehrwerk in your look and feel.\nWe will be happy to advise you. <\/p>\n\n

With certain marketing channels and forms of offer, we often achieve completion rates of over 50%.\nThese rates demonstrate the interest in the assistance packages. <\/p>\n\n

Of course, you can test our household protection free of charge and without obligation<\/strong> – for yourself or a small, selected group of customers.\nTalk to us!\nDon’t wait until you lose customers.\nStrengthen your customer relationships now – with value-added solutions from Mehrwerk! <\/p>\n","protected":false},"excerpt":{"rendered":"

The weekend is just around the corner, your relaxation is approaching.
\nYou’re driving home, looking forward to your sofa and the heating is cold, the bathroom is flooded or the front door won’t open.
\nWhoever saves your weekend now is a real hero, right? <\/p>\n","protected":false},"author":1,"featured_media":5257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[160],"tags":[165,129,178,181,127],"class_list":["post-5256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-article","tag-cross-selling-en","tag-customer-loyalty","tag-product-differentiation","tag-up-selling-en","tag-value-added-service"],"acf":[],"yoast_head":"\nBecome a hero to your customers with value-added services - how it works - Mehrwerk \u2013 Umsatzplus mit Mehrwert!<\/title>\n<meta name=\"description\" content=\"You can increase your customer loyalty quickly and easily with value-added services. 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