{"id":5878,"date":"2024-07-03T00:28:00","date_gmt":"2024-07-02T22:28:00","guid":{"rendered":"https:\/\/mwk.speckmann.com\/casos\/caso-deutsche-bank-es\/"},"modified":"2024-10-11T06:52:15","modified_gmt":"2024-10-11T04:52:15","slug":"caso-gran-institucion-de-credito-alemana","status":"publish","type":"page","link":"https:\/\/mwk.speckmann.com\/es\/casos\/caso-gran-institucion-de-credito-alemana\/","title":{"rendered":"Konto teurer, Kunden treuer: So geht Banking &#8211; ES"},"content":{"rendered":"<style>.kb-row-layout-id5878_a865f1-17 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5878_a865f1-17 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5878_a865f1-17 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-sm, 1rem);max-width:var( --global-content-width, 1258px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-5xl, 10rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5878_a865f1-17 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5878_a865f1-17 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5878_a865f1-17 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5878_a865f1-17 alignfull has-theme-palette3-background-color kt-row-has-bg hero-divider wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column5878_bf1d66-9b > .kt-inside-inner-col,.kadence-column5878_bf1d66-9b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5878_bf1d66-9b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5878_bf1d66-9b > .kt-inside-inner-col{flex-direction:column;}.kadence-column5878_bf1d66-9b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5878_bf1d66-9b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5878_bf1d66-9b{position:relative;}@media all and (max-width: 1024px){.kadence-column5878_bf1d66-9b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5878_bf1d66-9b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5878_bf1d66-9b\" data-aos=\"fade-up\" data-aos-duration=\"600\" data-aos-easing=\"ease-in-out\" data-aos-once=\"true\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5878_42642b-5b, .wp-block-kadence-advancedheading.kt-adv-heading5878_42642b-5b[data-kb-block=\"kb-adv-heading5878_42642b-5b\"]{max-width:760px;padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5878_42642b-5b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5878_42642b-5b[data-kb-block=\"kb-adv-heading5878_42642b-5b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h1 class=\"kt-adv-heading5878_42642b-5b ft-h1 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading5878_42642b-5b\">Cuentas m\u00e1s caras, clientes m\u00e1s fieles: as\u00ed funciona la banca<\/h1>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id5878_47c46c-07 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5878_47c46c-07 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5878_47c46c-07 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5878_47c46c-07 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5878_47c46c-07 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5878_47c46c-07 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5878_47c46c-07 alignnone animate-fade-up wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column5878_c3c416-95 > .kt-inside-inner-col,.kadence-column5878_c3c416-95 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5878_c3c416-95 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5878_c3c416-95 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5878_c3c416-95 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5878_c3c416-95 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5878_c3c416-95{position:relative;}@media all and (max-width: 1024px){.kadence-column5878_c3c416-95 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5878_c3c416-95 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5878_c3c416-95\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5878_4453ee-d3, .wp-block-kadence-advancedheading.kt-adv-heading5878_4453ee-d3[data-kb-block=\"kb-adv-heading5878_4453ee-d3\"]{max-width:940px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5878_4453ee-d3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5878_4453ee-d3[data-kb-block=\"kb-adv-heading5878_4453ee-d3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading5878_4453ee-d3 ft-h2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5878_4453ee-d3\"><strong><strong><strong>Las tarifas suben, la fidelizaci\u00f3n del cliente tambi\u00e9n<\/strong><\/strong><\/strong> .<\/h2>\n\n\n\n<p class=\"ft-lg\">Uno de los bancos m\u00e1s grandes de Alemania con una facturaci\u00f3n anual de m\u00e1s de<br> Por un importe de 25.000 millones de euros nos encargaron un proyecto de servicios de valor a\u00f1adido para cuentas y tarjetas de cr\u00e9dito. El objetivo era implementar con \u00e9xito un aumento de las comisiones para cuentas y tarjetas y, al mismo tiempo, intensificar la fidelizaci\u00f3n de los clientes.   <\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id5878_9f38f1-f2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5878_9f38f1-f2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5878_9f38f1-f2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id5878_9f38f1-f2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5878_9f38f1-f2 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id5878_9f38f1-f2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}.kb-row-layout-id5878_9f38f1-f2 p {hyphens: auto}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5878_9f38f1-f2 alignwide wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column5878_349e8e-ec > .kt-inside-inner-col{display:flex;}.kadence-column5878_349e8e-ec > .kt-inside-inner-col,.kadence-column5878_349e8e-ec > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5878_349e8e-ec > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5878_349e8e-ec > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5878_349e8e-ec > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5878_349e8e-ec{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_349e8e-ec{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_349e8e-ec > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5878_349e8e-ec > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column5878_349e8e-ec > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5878_349e8e-ec{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5878_349e8e-ec{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_349e8e-ec{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_349e8e-ec > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5878_349e8e-ec > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5878_349e8e-ec{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_349e8e-ec{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_349e8e-ec > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5878_349e8e-ec > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5878_349e8e-ec mwk-card\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5878_31a2a9-db > .kt-inside-inner-col,.kadence-column5878_31a2a9-db > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5878_31a2a9-db > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5878_31a2a9-db > .kt-inside-inner-col{flex-direction:column;}.kadence-column5878_31a2a9-db > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5878_31a2a9-db > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5878_31a2a9-db{position:relative;}@media all and (max-width: 1024px){.kadence-column5878_31a2a9-db > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5878_31a2a9-db > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5878_31a2a9-db\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5878_a43fb3-74, .wp-block-kadence-advancedheading.kt-adv-heading5878_a43fb3-74[data-kb-block=\"kb-adv-heading5878_a43fb3-74\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5878_a43fb3-74 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5878_a43fb3-74[data-kb-block=\"kb-adv-heading5878_a43fb3-74\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading5878_a43fb3-74 ft-h3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5878_a43fb3-74\">El desaf\u00edo<\/h3>\n\n\n\n<ul class=\"wp-block-list mwk-list-plus\">\n<li><ins>Justificaci\u00f3n del incremento de comisiones por cuentas y tarjetas de un banco suprarregional<\/ins><\/li>\n\n\n\n<li><ins>Aumentar el uso de tarjetas<\/ins><\/li>\n\n\n\n<li><ins>Fidelizaci\u00f3n de clientes a largo plazo<\/ins><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5878_95f264-64 > .kt-inside-inner-col{display:flex;}.kadence-column5878_95f264-64 > .kt-inside-inner-col,.kadence-column5878_95f264-64 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5878_95f264-64 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5878_95f264-64 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5878_95f264-64 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5878_95f264-64{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_95f264-64{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_95f264-64 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5878_95f264-64 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column5878_95f264-64 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5878_95f264-64{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5878_95f264-64{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_95f264-64{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_95f264-64 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5878_95f264-64 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5878_95f264-64{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_95f264-64{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_95f264-64 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5878_95f264-64 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5878_95f264-64 mwk-card\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5878_a9dedd-72 > .kt-inside-inner-col,.kadence-column5878_a9dedd-72 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5878_a9dedd-72 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5878_a9dedd-72 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5878_a9dedd-72 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5878_a9dedd-72 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5878_a9dedd-72{position:relative;}@media all and (max-width: 1024px){.kadence-column5878_a9dedd-72 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5878_a9dedd-72 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5878_a9dedd-72\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5878_3b2f9a-d7, .wp-block-kadence-advancedheading.kt-adv-heading5878_3b2f9a-d7[data-kb-block=\"kb-adv-heading5878_3b2f9a-d7\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5878_3b2f9a-d7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5878_3b2f9a-d7[data-kb-block=\"kb-adv-heading5878_3b2f9a-d7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading5878_3b2f9a-d7 ft-h3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5878_3b2f9a-d7\"><strong><ins>Estrategia<\/ins><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list mwk-list-plus\">\n<li>Valorizaci\u00f3n y emocionalizaci\u00f3n de cuentas y tarjetas de cr\u00e9dito mediante la integraci\u00f3n de servicios de valor a\u00f1adido relevantes para la diferenciaci\u00f3n y segmentaci\u00f3n de productos<\/li>\n\n\n\n<li>Se mejoraron dos modelos de cuenta y una tarjeta de cr\u00e9dito con servicios de valor agregado bancarios y de activaci\u00f3n<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5878_b4476a-20 > .kt-inside-inner-col{display:flex;}.kadence-column5878_b4476a-20 > .kt-inside-inner-col,.kadence-column5878_b4476a-20 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5878_b4476a-20 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5878_b4476a-20 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5878_b4476a-20 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5878_b4476a-20{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_b4476a-20{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_b4476a-20 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5878_b4476a-20 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column5878_b4476a-20 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5878_b4476a-20{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5878_b4476a-20{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_b4476a-20{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_b4476a-20 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5878_b4476a-20 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5878_b4476a-20{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_b4476a-20{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_b4476a-20 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5878_b4476a-20 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5878_b4476a-20 mwk-card\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5878_8fa58c-3a > .kt-inside-inner-col,.kadence-column5878_8fa58c-3a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5878_8fa58c-3a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5878_8fa58c-3a > .kt-inside-inner-col{flex-direction:column;}.kadence-column5878_8fa58c-3a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5878_8fa58c-3a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5878_8fa58c-3a{position:relative;}@media all and (max-width: 1024px){.kadence-column5878_8fa58c-3a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5878_8fa58c-3a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5878_8fa58c-3a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5878_fdfc23-d7, .wp-block-kadence-advancedheading.kt-adv-heading5878_fdfc23-d7[data-kb-block=\"kb-adv-heading5878_fdfc23-d7\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5878_fdfc23-d7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5878_fdfc23-d7[data-kb-block=\"kb-adv-heading5878_fdfc23-d7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading5878_fdfc23-d7 ft-h3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5878_fdfc23-d7\"><strong><ins>Medidas<\/ins><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list mwk-list-plus\">\n<li><ins>Vincular la oferta a servicios de valor a\u00f1adido de gran relevancia:<\/ins><\/li>\n\n\n\n<li><ins>Servicio de viajes con reembolso del 6 % o 3 %<\/ins><\/li>\n\n\n\n<li><ins>Efectivo de emergencia<\/ins><\/li>\n\n\n\n<li><ins>Seguro de efectivo<\/ins><\/li>\n\n\n\n<li><ins>Comunicaci\u00f3n a trav\u00e9s de p\u00e1gina web propia, campa\u00f1a impresa, online, sucursales y directa.<\/ins><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5878_9d33ba-d3 > .kt-inside-inner-col{display:flex;}.kadence-column5878_9d33ba-d3 > .kt-inside-inner-col,.kadence-column5878_9d33ba-d3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5878_9d33ba-d3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5878_9d33ba-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5878_9d33ba-d3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5878_9d33ba-d3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_9d33ba-d3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_9d33ba-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5878_9d33ba-d3 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column5878_9d33ba-d3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5878_9d33ba-d3{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5878_9d33ba-d3{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_9d33ba-d3{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_9d33ba-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5878_9d33ba-d3 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5878_9d33ba-d3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_9d33ba-d3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5878_9d33ba-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5878_9d33ba-d3 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5878_9d33ba-d3 mwk-card\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5878_aaa1c9-ad > .kt-inside-inner-col,.kadence-column5878_aaa1c9-ad > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5878_aaa1c9-ad > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5878_aaa1c9-ad > .kt-inside-inner-col{flex-direction:column;}.kadence-column5878_aaa1c9-ad > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5878_aaa1c9-ad > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5878_aaa1c9-ad{position:relative;}@media all and (max-width: 1024px){.kadence-column5878_aaa1c9-ad > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5878_aaa1c9-ad > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5878_aaa1c9-ad\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5878_e34081-a6, .wp-block-kadence-advancedheading.kt-adv-heading5878_e34081-a6[data-kb-block=\"kb-adv-heading5878_e34081-a6\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5878_e34081-a6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5878_e34081-a6[data-kb-block=\"kb-adv-heading5878_e34081-a6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading5878_e34081-a6 ft-h3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5878_e34081-a6\"><strong><ins>\u00c9xito<\/ins><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list mwk-list-plus\">\n<li>Aumentar la fidelidad del cliente<\/li>\n\n\n\n<li>Aumentar el uso de tarjetas<\/li>\n\n\n\n<li>Aumento de la disposici\u00f3n a pagar<\/li>\n\n\n\n<li>Aumentar la diferenciaci\u00f3n competitiva<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id5878_4879d1-10 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5878_4879d1-10 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5878_4879d1-10 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5878_4879d1-10 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5878_4879d1-10 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5878_4879d1-10 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5878_4879d1-10 alignnone animate-fade-up wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column5878_76cfb8-2f > .kt-inside-inner-col,.kadence-column5878_76cfb8-2f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5878_76cfb8-2f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5878_76cfb8-2f > .kt-inside-inner-col{flex-direction:column;}.kadence-column5878_76cfb8-2f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5878_76cfb8-2f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5878_76cfb8-2f{position:relative;}@media all and (max-width: 1024px){.kadence-column5878_76cfb8-2f > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5878_76cfb8-2f > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5878_76cfb8-2f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5878_b67b4f-4a, .wp-block-kadence-advancedheading.kt-adv-heading5878_b67b4f-4a[data-kb-block=\"kb-adv-heading5878_b67b4f-4a\"]{max-width:940px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5878_b67b4f-4a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5878_b67b4f-4a[data-kb-block=\"kb-adv-heading5878_b67b4f-4a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading5878_b67b4f-4a ft-h2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5878_b67b4f-4a\">Conclusi\u00f3n: cuatro al frente con una integraci\u00f3n sencilla de valor a\u00f1adido.<\/h2>\n\n\n\n<p>El banco ha sabido hacer realidad lo que a primera vista parec\u00eda \u00abincompatible\u00bb. El aumento de las comisiones de las cuentas y tarjetas no s\u00f3lo se pod\u00eda llevar a cabo sin la migraci\u00f3n de clientes, sino que tambi\u00e9n se hab\u00eda intensificado la fidelizaci\u00f3n de los clientes y el uso de las tarjetas. La clave: servicios de valor a\u00f1adido basados en datos y de gran relevancia.    <\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id5878_3190ae-9f{margin-top:var(--global-kb-spacing-xxl, 5rem);margin-bottom:var(--global-kb-spacing-4xl, 8rem);}.kb-row-layout-id5878_3190ae-9f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5878_3190ae-9f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5878_3190ae-9f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1258px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5878_3190ae-9f{background-image:url('https:\/\/mwk.speckmann.com\/wp-content\/uploads\/2024\/06\/tim-so.png');background-size:contain;background-position:100% 50%;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id5878_3190ae-9f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px), only screen and (min-device-width: 1024px) and (max-device-width: 1366px) and (-webkit-min-device-pixel-ratio: 2) and (orientation: landscape) and (hover: none){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id5878_3190ae-9f{background:var(--global-palette2, #2B6CB0);}}@media all and (max-width: 1024px){.kb-row-layout-id5878_3190ae-9f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5878_3190ae-9f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5878_3190ae-9f alignwide has-theme-palette2-background-color kt-row-has-bg animate-fade-up mwk-get-in-touch wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column5878_cc4b0a-4a > .kt-inside-inner-col,.kadence-column5878_cc4b0a-4a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5878_cc4b0a-4a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5878_cc4b0a-4a > .kt-inside-inner-col{flex-direction:column;}.kadence-column5878_cc4b0a-4a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5878_cc4b0a-4a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5878_cc4b0a-4a{position:relative;}@media all and (max-width: 1024px){.kadence-column5878_cc4b0a-4a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5878_cc4b0a-4a > .kt-inside-inner-col{flex-direction:column;}}.kadence-column5878_cc4b0a-4a {max-width: 720px;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5878_cc4b0a-4a mwk-get-in-touch__content\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5878_e37613-83, .wp-block-kadence-advancedheading.kt-adv-heading5878_e37613-83[data-kb-block=\"kb-adv-heading5878_e37613-83\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5878_e37613-83 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5878_e37613-83[data-kb-block=\"kb-adv-heading5878_e37613-83\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading5878_e37613-83 ft-h1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5878_e37613-83\"><strong><strong>\u00bfNecesitas un dise\u00f1o personalizado?<br> \u00bfSoluci\u00f3n de valor a\u00f1adido para banca o finanzas?<\/strong><\/strong> <strong>Hable conmigo<\/strong> .<\/p>\n\n\n\n<p class=\"ft-lg\">S\u00f6ren Timm, gerente de ventas de planta, es su contacto para el negocio bancario y financiero.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns5878_ba0d02-2d{gap:var(--global-kb-gap-md, 2rem);justify-content:flex-start;align-items:center;}.kt-btns5878_ba0d02-2d .kt-button{font-weight:normal;font-style:normal;}.kt-btns5878_ba0d02-2d .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns5878_ba0d02-2d .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns5878_ba0d02-2d .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns5878_ba0d02-2d .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns5878_ba0d02-2d .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns5878_ba0d02-2d .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns5878_ba0d02-2d .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns5878_ba0d02-2d\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn5878_6dd043-e3.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn5878_6dd043-e3.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn5878_6dd043-e3 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"https:\/\/mwk.speckmann.com\/es\/contacto-cliente\/\"><span class=\"kt-btn-inner-text\">Organizar una devoluci\u00f3n de llamada<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-icon-mwk-icon-arrow-right kt-btn-icon-side-right\"><svg viewBox=\"0 -426 1024 1877\" preserveAspectRatio=\"xMinYMin meet\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M1518.677 419.328l-301.739-301.739 117.589-117.589 502.528 502.528-502.528 502.528-117.589-117.589 301.739-301.739h-1518.677v-166.4h1518.677z\"\/><\/svg><\/span><\/a>\n\n<style>ul.menu .wp-block-kadence-advancedbtn .kb-btn5878_2bcd1c-29.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn5878_2bcd1c-29.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn5878_2bcd1c-29 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"mailto:s.timm@mehrwerk.de\"><span class=\"kt-btn-inner-text\">Enviar correo electr\u00f3nico<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-icon-mwk-icon-arrow-right kt-btn-icon-side-right\"><svg viewBox=\"0 -426 1024 1877\" preserveAspectRatio=\"xMinYMin meet\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M1518.677 419.328l-301.739-301.739 117.589-117.589 502.528 502.528-502.528 502.528-117.589-117.589 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