{"id":5882,"date":"2024-07-03T00:31:34","date_gmt":"2024-07-02T22:31:34","guid":{"rendered":"https:\/\/mwk.speckmann.com\/casos\/caso-dz-bank-es\/"},"modified":"2024-10-11T04:32:28","modified_gmt":"2024-10-11T02:32:28","slug":"caso-institucion-financiera-central-alemana","status":"publish","type":"page","link":"https:\/\/mwk.speckmann.com\/es\/casos\/caso-institucion-financiera-central-alemana\/","title":{"rendered":"Alles auf eine Karte gesetzt: mit Mehrwert von Mehrwerk &#8211; ES"},"content":{"rendered":"<style>.kb-row-layout-id5099_5b3223-0c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5099_5b3223-0c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5099_5b3223-0c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-sm, 1rem);max-width:var( --global-content-width, 1258px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-5xl, 10rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5099_5b3223-0c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5099_5b3223-0c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5099_5b3223-0c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5099_5b3223-0c alignfull has-theme-palette3-background-color kt-row-has-bg hero-divider wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column5099_e0d3d7-33 > .kt-inside-inner-col,.kadence-column5099_e0d3d7-33 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5099_e0d3d7-33 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5099_e0d3d7-33 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5099_e0d3d7-33 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5099_e0d3d7-33 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5099_e0d3d7-33{position:relative;}@media all and (max-width: 1024px){.kadence-column5099_e0d3d7-33 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5099_e0d3d7-33 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5099_e0d3d7-33\" data-aos=\"fade-up\" data-aos-duration=\"600\" data-aos-easing=\"ease-in-out\" data-aos-once=\"true\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5099_96230b-5e, .wp-block-kadence-advancedheading.kt-adv-heading5099_96230b-5e[data-kb-block=\"kb-adv-heading5099_96230b-5e\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5099_96230b-5e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5099_96230b-5e[data-kb-block=\"kb-adv-heading5099_96230b-5e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h1 class=\"kt-adv-heading5099_96230b-5e ft-h1 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading5099_96230b-5e\">Poner todos los huevos en una canasta:<br\/> con valor a\u00f1adido de Mehrwerk.<\/h1>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-id5099_f920ed-f8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5099_f920ed-f8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5099_f920ed-f8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5099_f920ed-f8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5099_f920ed-f8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5099_f920ed-f8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5099_f920ed-f8 alignnone animate-fade-up wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column5099_c51da0-0b > .kt-inside-inner-col,.kadence-column5099_c51da0-0b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5099_c51da0-0b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5099_c51da0-0b > .kt-inside-inner-col{flex-direction:column;}.kadence-column5099_c51da0-0b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5099_c51da0-0b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5099_c51da0-0b{position:relative;}@media all and (max-width: 1024px){.kadence-column5099_c51da0-0b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5099_c51da0-0b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5099_c51da0-0b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5099_f4a28c-eb, .wp-block-kadence-advancedheading.kt-adv-heading5099_f4a28c-eb[data-kb-block=\"kb-adv-heading5099_f4a28c-eb\"]{max-width:940px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5099_f4a28c-eb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5099_f4a28c-eb[data-kb-block=\"kb-adv-heading5099_f4a28c-eb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading5099_f4a28c-eb ft-h2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5099_f4a28c-eb\"><strong><strong><strong>La tarjeta con ciertos extras<\/strong><\/strong><\/strong> .<\/h2>\n\n\n\n<p class=\"ft-lg\">Un gran banco central alem\u00e1n con una facturaci\u00f3n anual de varios miles de millones de euros ofrece productos y servicios bancarios a los bancos cooperativos y quiere ofrecerles un activo real. Y aqu\u00ed es donde entra en juego Mehrwerk.   <\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-id5099_e9ccff-cb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5099_e9ccff-cb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5099_e9ccff-cb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id5099_e9ccff-cb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5099_e9ccff-cb > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id5099_e9ccff-cb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}.kb-row-layout-id5099_e9ccff-cb p {hyphens: auto}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5099_e9ccff-cb alignwide wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column5099_7c2475-ab > .kt-inside-inner-col{display:flex;}.kadence-column5099_7c2475-ab > .kt-inside-inner-col,.kadence-column5099_7c2475-ab > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5099_7c2475-ab > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5099_7c2475-ab > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5099_7c2475-ab > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5099_7c2475-ab{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_7c2475-ab{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_7c2475-ab > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5099_7c2475-ab > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column5099_7c2475-ab > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5099_7c2475-ab{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5099_7c2475-ab{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_7c2475-ab{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_7c2475-ab > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5099_7c2475-ab > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5099_7c2475-ab{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_7c2475-ab{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_7c2475-ab > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5099_7c2475-ab > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5099_7c2475-ab mwk-card\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5099_a30275-13 > .kt-inside-inner-col,.kadence-column5099_a30275-13 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5099_a30275-13 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5099_a30275-13 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5099_a30275-13 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5099_a30275-13 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5099_a30275-13{position:relative;}@media all and (max-width: 1024px){.kadence-column5099_a30275-13 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5099_a30275-13 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5099_a30275-13\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5099_c12b4a-8b, .wp-block-kadence-advancedheading.kt-adv-heading5099_c12b4a-8b[data-kb-block=\"kb-adv-heading5099_c12b4a-8b\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5099_c12b4a-8b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5099_c12b4a-8b[data-kb-block=\"kb-adv-heading5099_c12b4a-8b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading5099_c12b4a-8b ft-h3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5099_c12b4a-8b\">El desaf\u00edo<\/h3>\n\n\n\n<ul class=\"wp-block-list mwk-list-plus\">\n<li><ins>Reposicionamiento sostenible de un producto bancario de nicho en un producto atractivo para el mercado masivo de lujo<\/ins><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5099_cc9c7c-e3 > .kt-inside-inner-col{display:flex;}.kadence-column5099_cc9c7c-e3 > .kt-inside-inner-col,.kadence-column5099_cc9c7c-e3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5099_cc9c7c-e3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5099_cc9c7c-e3 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5099_cc9c7c-e3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5099_cc9c7c-e3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_cc9c7c-e3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_cc9c7c-e3 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5099_cc9c7c-e3 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column5099_cc9c7c-e3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5099_cc9c7c-e3{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5099_cc9c7c-e3{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_cc9c7c-e3{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_cc9c7c-e3 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5099_cc9c7c-e3 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5099_cc9c7c-e3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_cc9c7c-e3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_cc9c7c-e3 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5099_cc9c7c-e3 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5099_cc9c7c-e3 mwk-card\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5099_e1915e-6e > .kt-inside-inner-col,.kadence-column5099_e1915e-6e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5099_e1915e-6e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5099_e1915e-6e > .kt-inside-inner-col{flex-direction:column;}.kadence-column5099_e1915e-6e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5099_e1915e-6e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5099_e1915e-6e{position:relative;}@media all and (max-width: 1024px){.kadence-column5099_e1915e-6e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5099_e1915e-6e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5099_e1915e-6e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5099_3c445b-1e, .wp-block-kadence-advancedheading.kt-adv-heading5099_3c445b-1e[data-kb-block=\"kb-adv-heading5099_3c445b-1e\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5099_3c445b-1e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5099_3c445b-1e[data-kb-block=\"kb-adv-heading5099_3c445b-1e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading5099_3c445b-1e ft-h3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5099_3c445b-1e\"><strong><ins>Estrategia<\/ins><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list mwk-list-plus\">\n<li><ins>Mejorando la experiencia digital del cliente<\/ins><\/li>\n\n\n\n<li><ins>Optimizaci\u00f3n del soporte comercial para los bancos participantes<\/ins><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5099_fbb7f6-c3 > .kt-inside-inner-col{display:flex;}.kadence-column5099_fbb7f6-c3 > .kt-inside-inner-col,.kadence-column5099_fbb7f6-c3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5099_fbb7f6-c3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5099_fbb7f6-c3 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5099_fbb7f6-c3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5099_fbb7f6-c3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_fbb7f6-c3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_fbb7f6-c3 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5099_fbb7f6-c3 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column5099_fbb7f6-c3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5099_fbb7f6-c3{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5099_fbb7f6-c3{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_fbb7f6-c3{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_fbb7f6-c3 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5099_fbb7f6-c3 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5099_fbb7f6-c3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_fbb7f6-c3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_fbb7f6-c3 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5099_fbb7f6-c3 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5099_fbb7f6-c3 mwk-card\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5099_0dd8f1-fe > .kt-inside-inner-col,.kadence-column5099_0dd8f1-fe > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5099_0dd8f1-fe > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5099_0dd8f1-fe > .kt-inside-inner-col{flex-direction:column;}.kadence-column5099_0dd8f1-fe > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5099_0dd8f1-fe > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5099_0dd8f1-fe{position:relative;}@media all and (max-width: 1024px){.kadence-column5099_0dd8f1-fe > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5099_0dd8f1-fe > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5099_0dd8f1-fe\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5099_654b97-48, .wp-block-kadence-advancedheading.kt-adv-heading5099_654b97-48[data-kb-block=\"kb-adv-heading5099_654b97-48\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5099_654b97-48 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5099_654b97-48[data-kb-block=\"kb-adv-heading5099_654b97-48\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading5099_654b97-48 ft-h3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5099_654b97-48\"><strong><ins>Medidas<\/ins><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list mwk-list-plus\">\n<li><ins>Establecimiento de atractivos servicios de valor a\u00f1adido para una tarjeta exclusiva:<\/ins><\/li>\n\n\n\n<li><ins>Servicio de conserjer\u00eda (24 horas al d\u00eda, 7 d\u00edas a la semana)<\/ins><\/li>\n\n\n\n<li><ins>Servicio de viajes con 7% de reembolso<\/ins><\/li>\n\n\n\n<li><ins>Venta de entradas con un 7 % de reembolso<\/ins><\/li>\n\n\n\n<li><ins>Seguro de billetes<\/ins><\/li>\n\n\n\n<li><ins>Comunicaci\u00f3n a trav\u00e9s de sitios web bancarios, inserci\u00f3n de tarjetas de cr\u00e9dito, promociones en sucursales. Comunicaci\u00f3n regular   <\/ins><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5099_1ded09-e7 > .kt-inside-inner-col{display:flex;}.kadence-column5099_1ded09-e7 > .kt-inside-inner-col,.kadence-column5099_1ded09-e7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5099_1ded09-e7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5099_1ded09-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5099_1ded09-e7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5099_1ded09-e7{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_1ded09-e7{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_1ded09-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5099_1ded09-e7 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column5099_1ded09-e7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5099_1ded09-e7{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5099_1ded09-e7{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_1ded09-e7{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_1ded09-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5099_1ded09-e7 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5099_1ded09-e7{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_1ded09-e7{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5099_1ded09-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5099_1ded09-e7 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5099_1ded09-e7 mwk-card\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5099_669f83-8f > .kt-inside-inner-col,.kadence-column5099_669f83-8f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5099_669f83-8f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5099_669f83-8f > .kt-inside-inner-col{flex-direction:column;}.kadence-column5099_669f83-8f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5099_669f83-8f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5099_669f83-8f{position:relative;}@media all and (max-width: 1024px){.kadence-column5099_669f83-8f > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5099_669f83-8f > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5099_669f83-8f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5099_143005-9a, .wp-block-kadence-advancedheading.kt-adv-heading5099_143005-9a[data-kb-block=\"kb-adv-heading5099_143005-9a\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5099_143005-9a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5099_143005-9a[data-kb-block=\"kb-adv-heading5099_143005-9a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading5099_143005-9a ft-h3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5099_143005-9a\"><strong><ins>\u00c9xito<\/ins><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list mwk-list-plus\">\n<li>Aumento de las ventas de tarjetas<\/li>\n\n\n\n<li>Uso intensivo por parte de los clientes (tasas de uso: servicio de viajes 15 %, servicio de conserjer\u00eda 10 %)<\/li>\n\n\n\n<li>Aumento de la cuota de mercado online (servicios de viajes 70 %, venta de billetes 95 %)<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-id5099_ad0b4a-81 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5099_ad0b4a-81 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5099_ad0b4a-81 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5099_ad0b4a-81 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5099_ad0b4a-81 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5099_ad0b4a-81 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5099_ad0b4a-81 alignnone animate-fade-up wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column5099_6f79d0-bd > .kt-inside-inner-col,.kadence-column5099_6f79d0-bd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5099_6f79d0-bd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5099_6f79d0-bd > .kt-inside-inner-col{flex-direction:column;}.kadence-column5099_6f79d0-bd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5099_6f79d0-bd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5099_6f79d0-bd{position:relative;}@media all and (max-width: 1024px){.kadence-column5099_6f79d0-bd > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5099_6f79d0-bd > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5099_6f79d0-bd\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5099_8cfa9d-09, .wp-block-kadence-advancedheading.kt-adv-heading5099_8cfa9d-09[data-kb-block=\"kb-adv-heading5099_8cfa9d-09\"]{max-width:940px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5099_8cfa9d-09 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5099_8cfa9d-09[data-kb-block=\"kb-adv-heading5099_8cfa9d-09\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading5099_8cfa9d-09 ft-h2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5099_8cfa9d-09\">Conclusi\u00f3n: altos \u00edndices de uso, fuerte apoyo de ventas.<\/h2>\n\n\n\n<p>El instituto central pudo ofrecer a los bancos participantes un producto excepcional: una tarjeta especialmente exclusiva que permit\u00eda el acceso a servicios de valor a\u00f1adido especialmente exclusivos. La cuota de mercado online aument\u00f3 considerablemente, al igual que las ventas con tarjeta.   <\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id5099_c3be67-22{margin-top:var(--global-kb-spacing-xxl, 5rem);margin-bottom:var(--global-kb-spacing-4xl, 8rem);}.kb-row-layout-id5099_c3be67-22 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5099_c3be67-22 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5099_c3be67-22 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1258px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5099_c3be67-22{background-image:url('https:\/\/mwk.speckmann.com\/wp-content\/uploads\/2024\/06\/tim-so.png');background-size:contain;background-position:100% 50%;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id5099_c3be67-22 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px), only screen and (min-device-width: 1024px) and (max-device-width: 1366px) and (-webkit-min-device-pixel-ratio: 2) and (orientation: landscape) and (hover: none){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id5099_c3be67-22{background:var(--global-palette2, #2B6CB0);}}@media all and (max-width: 1024px){.kb-row-layout-id5099_c3be67-22 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5099_c3be67-22 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5099_c3be67-22 alignwide has-theme-palette2-background-color kt-row-has-bg animate-fade-up mwk-get-in-touch wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column5099_83c542-64 > .kt-inside-inner-col,.kadence-column5099_83c542-64 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5099_83c542-64 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5099_83c542-64 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5099_83c542-64 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5099_83c542-64 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5099_83c542-64{position:relative;}@media all and (max-width: 1024px){.kadence-column5099_83c542-64 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5099_83c542-64 > .kt-inside-inner-col{flex-direction:column;}}.kadence-column5099_83c542-64 {max-width: 720px;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5099_83c542-64 mwk-get-in-touch__content\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5099_ec2fdc-08, .wp-block-kadence-advancedheading.kt-adv-heading5099_ec2fdc-08[data-kb-block=\"kb-adv-heading5099_ec2fdc-08\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5099_ec2fdc-08 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5099_ec2fdc-08[data-kb-block=\"kb-adv-heading5099_ec2fdc-08\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading5099_ec2fdc-08 ft-h1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5099_ec2fdc-08\"><strong><strong>\u00bfNecesitas un dise\u00f1o personalizado?<br\/> \u00bfSoluci\u00f3n de valor a\u00f1adido para banca o finanzas?<\/strong><\/strong> <strong>Hable conmigo<\/strong> .<\/p>\n\n\n\n<p class=\"ft-lg\">S\u00f6ren Timm, gerente de ventas de planta, es su contacto para el negocio bancario y financiero.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns5099_30b05d-90{gap:var(--global-kb-gap-md, 2rem);justify-content:flex-start;align-items:center;}.kt-btns5099_30b05d-90 .kt-button{font-weight:normal;font-style:normal;}.kt-btns5099_30b05d-90 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns5099_30b05d-90 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns5099_30b05d-90 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns5099_30b05d-90 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns5099_30b05d-90 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns5099_30b05d-90 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns5099_30b05d-90 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns5099_30b05d-90\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn5099_57e9ea-56.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn5099_57e9ea-56.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn5099_57e9ea-56 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"https:\/\/mwk.speckmann.com\/kontaktformular-kundinnen\/\"><span class=\"kt-btn-inner-text\">Organizar una devoluci\u00f3n de llamada<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-icon-mwk-icon-arrow-right kt-btn-icon-side-right\"><svg viewBox=\"0 -426 1024 1877\" preserveAspectRatio=\"xMinYMin meet\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M1518.677 419.328l-301.739-301.739 117.589-117.589 502.528 502.528-502.528 502.528-117.589-117.589 301.739-301.739h-1518.677v-166.4h1518.677z\"\/><\/svg><\/span><\/a>\n\n<style>ul.menu .wp-block-kadence-advancedbtn .kb-btn5099_91457b-58.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn5099_91457b-58.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn5099_91457b-58 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"mailto:s.timm@mehrwerk.de\"><span class=\"kt-btn-inner-text\">Enviar correo electr\u00f3nico<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-icon-mwk-icon-arrow-right kt-btn-icon-side-right\"><svg viewBox=\"0 -426 1024 1877\" preserveAspectRatio=\"xMinYMin meet\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M1518.677 419.328l-301.739-301.739 117.589-117.589 502.528 502.528-502.528 502.528-117.589-117.589 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La tarjeta con ciertos extras . Un gran banco central alem\u00e1n con&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5870,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-5882","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caso Mehrwerk: el banco central alem\u00e1n<\/title>\n<meta name=\"description\" content=\"Un gran banco central alem\u00e1n con una facturaci\u00f3n anual de varios miles de millones de euros ofrece productos y servicios bancarios a los bancos cooperativos y quiere ofrecerles un activo real. 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