{"id":5886,"date":"2024-07-02T23:59:36","date_gmt":"2024-07-02T21:59:36","guid":{"rendered":"https:\/\/mwk.speckmann.com\/casos\/caja-de-ahorros-holstein-es\/"},"modified":"2024-10-11T04:25:22","modified_gmt":"2024-10-11T02:25:22","slug":"caso-institucion-de-credito-del-norte-de-alemania","status":"publish","type":"page","link":"https:\/\/mwk.speckmann.com\/es\/casos\/caso-institucion-de-credito-del-norte-de-alemania\/","title":{"rendered":"15 % mehr Kunden, 40 % mehr Provision: Banking auf die profitable Art. &#8211; ES"},"content":{"rendered":"<style>.kb-row-layout-id5105_817dc0-f7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5105_817dc0-f7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5105_817dc0-f7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-sm, 1rem);max-width:var( --global-content-width, 1258px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-5xl, 10rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5105_817dc0-f7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5105_817dc0-f7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5105_817dc0-f7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5105_817dc0-f7 alignfull has-theme-palette3-background-color kt-row-has-bg hero-divider wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column5105_a77306-69 > .kt-inside-inner-col,.kadence-column5105_a77306-69 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5105_a77306-69 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5105_a77306-69 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5105_a77306-69 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5105_a77306-69 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5105_a77306-69{position:relative;}@media all and (max-width: 1024px){.kadence-column5105_a77306-69 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5105_a77306-69 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5105_a77306-69\" data-aos=\"fade-up\" data-aos-duration=\"600\" data-aos-easing=\"ease-in-out\" data-aos-once=\"true\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5105_93f969-1e, .wp-block-kadence-advancedheading.kt-adv-heading5105_93f969-1e[data-kb-block=\"kb-adv-heading5105_93f969-1e\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5105_93f969-1e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5105_93f969-1e[data-kb-block=\"kb-adv-heading5105_93f969-1e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h1 class=\"kt-adv-heading5105_93f969-1e ft-h1 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading5105_93f969-1e\">15 % m\u00e1s de clientes, 40 % m\u00e1s de comisiones: la banca rentable.<\/h1>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-id5105_afbc6c-d6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5105_afbc6c-d6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5105_afbc6c-d6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5105_afbc6c-d6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5105_afbc6c-d6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5105_afbc6c-d6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5105_afbc6c-d6 alignnone animate-fade-up wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column5105_2ed9d0-ad > .kt-inside-inner-col,.kadence-column5105_2ed9d0-ad > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5105_2ed9d0-ad > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5105_2ed9d0-ad > .kt-inside-inner-col{flex-direction:column;}.kadence-column5105_2ed9d0-ad > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5105_2ed9d0-ad > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5105_2ed9d0-ad{position:relative;}@media all and (max-width: 1024px){.kadence-column5105_2ed9d0-ad > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5105_2ed9d0-ad > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5105_2ed9d0-ad\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5105_770f6c-a0, .wp-block-kadence-advancedheading.kt-adv-heading5105_770f6c-a0[data-kb-block=\"kb-adv-heading5105_770f6c-a0\"]{max-width:940px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5105_770f6c-a0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5105_770f6c-a0[data-kb-block=\"kb-adv-heading5105_770f6c-a0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading5105_770f6c-a0 ft-h2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5105_770f6c-a0\">Lo que m\u00e1s vale tambi\u00e9n puede costar m\u00e1s.<\/h2>\n\n\n\n<p class=\"ft-lg\">Para un banco regional del norte de Alemania con una facturaci\u00f3n anual de 300 millones de euros, Mehrwerk desarroll\u00f3 una soluci\u00f3n de valor a\u00f1adido que literalmente sac\u00f3 a la cuenta corriente de la \u00abguerra de precios\u00bb. El concepto de \u00abvalor a\u00f1adido\u00bb basado en datos permiti\u00f3 cobrar comisiones de gesti\u00f3n de cuentas significativamente m\u00e1s altas, al tiempo que la base de clientes creci\u00f3 en lugar de disminuir. El factor decisivo en este caso fue un escalamiento preciso: el alcance de los servicios de valor a\u00f1adido se adapt\u00f3 con precisi\u00f3n a los diferentes modelos de cuentas con precios diferentes.    <\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-id5105_b2b5d0-28 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5105_b2b5d0-28 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5105_b2b5d0-28 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id5105_b2b5d0-28 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5105_b2b5d0-28 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id5105_b2b5d0-28 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}.kb-row-layout-id5105_b2b5d0-28 p {hyphens: auto}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5105_b2b5d0-28 alignwide wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column5105_eb63a5-6a > .kt-inside-inner-col{display:flex;}.kadence-column5105_eb63a5-6a > .kt-inside-inner-col,.kadence-column5105_eb63a5-6a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5105_eb63a5-6a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5105_eb63a5-6a > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5105_eb63a5-6a > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5105_eb63a5-6a{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_eb63a5-6a{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_eb63a5-6a > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5105_eb63a5-6a > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column5105_eb63a5-6a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5105_eb63a5-6a{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5105_eb63a5-6a{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_eb63a5-6a{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_eb63a5-6a > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5105_eb63a5-6a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5105_eb63a5-6a{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_eb63a5-6a{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_eb63a5-6a > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5105_eb63a5-6a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5105_eb63a5-6a mwk-card\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5105_bf5cf6-fb > .kt-inside-inner-col,.kadence-column5105_bf5cf6-fb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5105_bf5cf6-fb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5105_bf5cf6-fb > .kt-inside-inner-col{flex-direction:column;}.kadence-column5105_bf5cf6-fb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5105_bf5cf6-fb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5105_bf5cf6-fb{position:relative;}@media all and (max-width: 1024px){.kadence-column5105_bf5cf6-fb > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5105_bf5cf6-fb > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5105_bf5cf6-fb\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5105_89fe05-c8, .wp-block-kadence-advancedheading.kt-adv-heading5105_89fe05-c8[data-kb-block=\"kb-adv-heading5105_89fe05-c8\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5105_89fe05-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5105_89fe05-c8[data-kb-block=\"kb-adv-heading5105_89fe05-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading5105_89fe05-c8 ft-h3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5105_89fe05-c8\">El desaf\u00edo<\/h3>\n\n\n\n<ul class=\"wp-block-list mwk-list-plus\">\n<li><ins>Cambio de estrategia en la oferta de cuentas corrientes: de venta basada en precio a venta basada en valor<\/ins><\/li>\n\n\n\n<li><ins>Aumento significativo en la tarifa de administraci\u00f3n de cuentas<\/ins><\/li>\n\n\n\n<li><ins>Centrar la atenci\u00f3n en la cuenta corriente como producto ancla<\/ins><\/li>\n\n\n\n<li><ins>Revitalizaci\u00f3n de las ventas<\/ins><\/li>\n\n\n\n<li><ins>Desarrollo de una nueva historia de marca, as\u00ed como historias de ventas emocionales y aut\u00e9nticas.<\/ins><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5105_efa1e8-7b > .kt-inside-inner-col{display:flex;}.kadence-column5105_efa1e8-7b > .kt-inside-inner-col,.kadence-column5105_efa1e8-7b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5105_efa1e8-7b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5105_efa1e8-7b > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5105_efa1e8-7b > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5105_efa1e8-7b{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_efa1e8-7b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_efa1e8-7b > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5105_efa1e8-7b > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column5105_efa1e8-7b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5105_efa1e8-7b{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5105_efa1e8-7b{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_efa1e8-7b{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_efa1e8-7b > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5105_efa1e8-7b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5105_efa1e8-7b{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_efa1e8-7b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_efa1e8-7b > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5105_efa1e8-7b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5105_efa1e8-7b mwk-card\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5105_f27566-58 > .kt-inside-inner-col,.kadence-column5105_f27566-58 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5105_f27566-58 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5105_f27566-58 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5105_f27566-58 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5105_f27566-58 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5105_f27566-58{position:relative;}@media all and (max-width: 1024px){.kadence-column5105_f27566-58 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5105_f27566-58 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5105_f27566-58\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5105_eb8c79-4d, .wp-block-kadence-advancedheading.kt-adv-heading5105_eb8c79-4d[data-kb-block=\"kb-adv-heading5105_eb8c79-4d\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5105_eb8c79-4d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5105_eb8c79-4d[data-kb-block=\"kb-adv-heading5105_eb8c79-4d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading5105_eb8c79-4d ft-h3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5105_eb8c79-4d\"><strong><ins>Estrategia<\/ins><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list mwk-list-plus\">\n<li><ins>Implementaci\u00f3n y desarrollo de una estrategia de cuenta de plusval\u00eda<\/ins><\/li>\n\n\n\n<li><ins>Ajuste integral de precios al mismo tiempo<\/ins><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-id5105_93f70d-33 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5105_93f70d-33 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5105_93f70d-33 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id5105_93f70d-33 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5105_93f70d-33 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id5105_93f70d-33 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}.kb-row-layout-id5105_93f70d-33 p {hyphens: auto}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5105_93f70d-33 alignwide wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column5105_81da12-0c > .kt-inside-inner-col{display:flex;}.kadence-column5105_81da12-0c > .kt-inside-inner-col,.kadence-column5105_81da12-0c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5105_81da12-0c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5105_81da12-0c > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5105_81da12-0c > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5105_81da12-0c{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_81da12-0c{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_81da12-0c > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5105_81da12-0c > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column5105_81da12-0c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5105_81da12-0c{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5105_81da12-0c{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_81da12-0c{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_81da12-0c > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5105_81da12-0c > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5105_81da12-0c{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_81da12-0c{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_81da12-0c > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5105_81da12-0c > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5105_81da12-0c mwk-card\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5105_168685-63 > .kt-inside-inner-col,.kadence-column5105_168685-63 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5105_168685-63 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5105_168685-63 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5105_168685-63 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5105_168685-63 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5105_168685-63{position:relative;}@media all and (max-width: 1024px){.kadence-column5105_168685-63 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5105_168685-63 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5105_168685-63\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5105_70f60e-9f, .wp-block-kadence-advancedheading.kt-adv-heading5105_70f60e-9f[data-kb-block=\"kb-adv-heading5105_70f60e-9f\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5105_70f60e-9f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5105_70f60e-9f[data-kb-block=\"kb-adv-heading5105_70f60e-9f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading5105_70f60e-9f ft-h3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5105_70f60e-9f\"><strong><ins>Medidas<\/ins><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list mwk-list-plus\">\n<li><ins>Reembolso online de hasta el 25% en m\u00e1s de 1.200 tiendas online<\/ins><\/li>\n\n\n\n<li><ins>Reembolso regional de hasta el 25 % al comprar en m\u00e1s de 1000 socios de la regi\u00f3n y de forma autom\u00e1tica con tarjeta<\/ins><\/li>\n\n\n\n<li><ins>Reembolso en viajes de hasta un 7 % con m\u00e1s de 200 operadores tur\u00edsticos<\/ins><\/li>\n\n\n\n<li><ins>Reembolso de entradas de hasta un 7 % con todos los principales operadores tur\u00edsticos del pa\u00eds o regi\u00f3n<\/ins><\/li>\n\n\n\n<li><ins>Asistencia de urgencia 24 horas al d\u00eda, 7 d\u00edas a la semana para comerciantes con reaseguro (1.000 \u20ac al a\u00f1o)<\/ins><\/li>\n\n\n\n<li><ins>Protecci\u00f3n del smartphone contra robos y roturas<\/ins><\/li>\n\n\n\n<li><ins>Ampliaci\u00f3n de garant\u00eda todo en uno para todos los electrodom\u00e9sticos y aparatos dom\u00e9sticos<\/ins><\/li>\n\n\n\n<li><ins>Protecci\u00f3n de billetera en todo el mundo las 24 horas, los 7 d\u00edas de la semana (incluye efectivo de emergencia, seguro de efectivo)<br\/> y reemplazo de billetera)<\/ins><\/li>\n\n\n\n<li><ins>Comunicaci\u00f3n a trav\u00e9s de banca online, aplicaci\u00f3n m\u00f3vil propia, extensi\u00f3n del navegador, revista para clientes, newsletter y redes sociales<\/ins><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5105_2c7f35-db > .kt-inside-inner-col{display:flex;}.kadence-column5105_2c7f35-db > .kt-inside-inner-col,.kadence-column5105_2c7f35-db > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5105_2c7f35-db > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5105_2c7f35-db > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5105_2c7f35-db > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5105_2c7f35-db{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_2c7f35-db{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_2c7f35-db > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5105_2c7f35-db > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column5105_2c7f35-db > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5105_2c7f35-db{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5105_2c7f35-db{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_2c7f35-db{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_2c7f35-db > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5105_2c7f35-db > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column5105_2c7f35-db{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_2c7f35-db{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5105_2c7f35-db > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5105_2c7f35-db > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5105_2c7f35-db mwk-card\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5105_fe3a32-95 > .kt-inside-inner-col,.kadence-column5105_fe3a32-95 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5105_fe3a32-95 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5105_fe3a32-95 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5105_fe3a32-95 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5105_fe3a32-95 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5105_fe3a32-95{position:relative;}@media all and (max-width: 1024px){.kadence-column5105_fe3a32-95 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5105_fe3a32-95 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5105_fe3a32-95\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5105_1af4ae-d2, .wp-block-kadence-advancedheading.kt-adv-heading5105_1af4ae-d2[data-kb-block=\"kb-adv-heading5105_1af4ae-d2\"]{padding-top:0px;margin-top:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5105_1af4ae-d2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5105_1af4ae-d2[data-kb-block=\"kb-adv-heading5105_1af4ae-d2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading5105_1af4ae-d2 ft-h3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5105_1af4ae-d2\"><strong><ins>\u00c9xito<\/ins><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list mwk-list-plus\">\n<li>Ingresos netos por comisiones de gesti\u00f3n de cuentas: m\u00e1s un 40 % respecto a la situaci\u00f3n inicial<\/li>\n\n\n\n<li>M\u00e1s un 15 % de crecimiento de clientes en comparaci\u00f3n con la situaci\u00f3n inicial<\/li>\n\n\n\n<li>Aumento significativo de la fidelidad y valoraci\u00f3n de los empleados de ventas hacia el producto estrella Giro<\/li>\n\n\n\n<li>M\u00e1s del 30 % de tasa de uso entre clientes finales<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-id5105_d3126d-06 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5105_d3126d-06 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5105_d3126d-06 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5105_d3126d-06 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5105_d3126d-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5105_d3126d-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5105_d3126d-06 alignnone animate-fade-up wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column5105_d3c82e-14 > .kt-inside-inner-col,.kadence-column5105_d3c82e-14 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5105_d3c82e-14 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5105_d3c82e-14 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5105_d3c82e-14 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5105_d3c82e-14 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5105_d3c82e-14{position:relative;}@media all and (max-width: 1024px){.kadence-column5105_d3c82e-14 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5105_d3c82e-14 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5105_d3c82e-14\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5105_5cc0db-89, .wp-block-kadence-advancedheading.kt-adv-heading5105_5cc0db-89[data-kb-block=\"kb-adv-heading5105_5cc0db-89\"]{max-width:940px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5105_5cc0db-89 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5105_5cc0db-89[data-kb-block=\"kb-adv-heading5105_5cc0db-89\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading5105_5cc0db-89 ft-h2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5105_5cc0db-89\">Conclusi\u00f3n: Producto de un nuevo nivel, rendimiento significativamente optimizado.<\/h2>\n\n\n\n<p class=\"ft-lg\">La cuenta corriente ha pasado del nicho de un producto intercambiable a un nuevo nivel premium: los servicios de valor a\u00f1adido garantizan un atractivo duradero y no solo retienen a los clientes existentes, sino que tambi\u00e9n atraen masivamente a nuevos clientes.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id5105_d848d1-f2{margin-top:var(--global-kb-spacing-xxl, 5rem);margin-bottom:var(--global-kb-spacing-4xl, 8rem);}.kb-row-layout-id5105_d848d1-f2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5105_d848d1-f2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5105_d848d1-f2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1258px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5105_d848d1-f2{background-image:url('https:\/\/mwk.speckmann.com\/wp-content\/uploads\/2024\/06\/tim-so.png');background-size:contain;background-position:100% 50%;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id5105_d848d1-f2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px), only screen and (min-device-width: 1024px) and (max-device-width: 1366px) and (-webkit-min-device-pixel-ratio: 2) and (orientation: landscape) and (hover: none){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id5105_d848d1-f2{background:var(--global-palette2, #2B6CB0);}}@media all and (max-width: 1024px){.kb-row-layout-id5105_d848d1-f2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5105_d848d1-f2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id5105_d848d1-f2 alignwide has-theme-palette2-background-color kt-row-has-bg animate-fade-up mwk-get-in-touch wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column5105_8ba44c-51 > .kt-inside-inner-col,.kadence-column5105_8ba44c-51 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5105_8ba44c-51 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5105_8ba44c-51 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5105_8ba44c-51 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5105_8ba44c-51 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5105_8ba44c-51{position:relative;}@media all and (max-width: 1024px){.kadence-column5105_8ba44c-51 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5105_8ba44c-51 > .kt-inside-inner-col{flex-direction:column;}}.kadence-column5105_8ba44c-51 {max-width: 720px;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5105_8ba44c-51 mwk-get-in-touch__content\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5105_3a33d8-70, .wp-block-kadence-advancedheading.kt-adv-heading5105_3a33d8-70[data-kb-block=\"kb-adv-heading5105_3a33d8-70\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5105_3a33d8-70 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5105_3a33d8-70[data-kb-block=\"kb-adv-heading5105_3a33d8-70\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading5105_3a33d8-70 ft-h1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5105_3a33d8-70\">\u00bfNecesita una soluci\u00f3n bancaria o financiera personalizada con valor a\u00f1adido? H\u00e1blame.<\/p>\n\n\n\n<p class=\"ft-lg\">S\u00f6ren Timm, gerente de ventas de planta, es su contacto para el negocio bancario y financiero.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns5105_ce8b20-0a{gap:var(--global-kb-gap-md, 2rem);justify-content:flex-start;align-items:center;}.kt-btns5105_ce8b20-0a .kt-button{font-weight:normal;font-style:normal;}.kt-btns5105_ce8b20-0a .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns5105_ce8b20-0a .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns5105_ce8b20-0a .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns5105_ce8b20-0a .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns5105_ce8b20-0a .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns5105_ce8b20-0a .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns5105_ce8b20-0a .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns5105_ce8b20-0a\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn5105_ef6321-80.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn5105_ef6321-80.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn5105_ef6321-80 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"https:\/\/mwk.speckmann.com\/kontaktformular-kundinnen\/\"><span class=\"kt-btn-inner-text\">Organizar una devoluci\u00f3n de llamada<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-icon-mwk-icon-arrow-right kt-btn-icon-side-right\"><svg viewBox=\"0 -426 1024 1877\" preserveAspectRatio=\"xMinYMin meet\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M1518.677 419.328l-301.739-301.739 117.589-117.589 502.528 502.528-502.528 502.528-117.589-117.589 301.739-301.739h-1518.677v-166.4h1518.677z\"\/><\/svg><\/span><\/a>\n\n<style>ul.menu .wp-block-kadence-advancedbtn .kb-btn5105_5ecaa9-40.kb-button{width:initial;}@media all and (max-width: 1024px){.kb-btn5105_5ecaa9-40.kb-button .kb-svg-icon-wrap{display:block;}}<\/style><a class=\"kb-button kt-button button kb-btn5105_5ecaa9-40 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"mailto:s.timm@mehrwerk.de\"><span class=\"kt-btn-inner-text\">Enviar correo electr\u00f3nico<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-icon-mwk-icon-arrow-right kt-btn-icon-side-right\"><svg viewBox=\"0 -426 1024 1877\" preserveAspectRatio=\"xMinYMin meet\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M1518.677 419.328l-301.739-301.739 117.589-117.589 502.528 502.528-502.528 502.528-117.589-117.589 301.739-301.739h-1518.677v-166.4h1518.677z\"\/><\/svg><\/span><\/a><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5105_475a18-b4, .wp-block-kadence-advancedheading.kt-adv-heading5105_475a18-b4[data-kb-block=\"kb-adv-heading5105_475a18-b4\"]{display:block;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5105_475a18-b4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5105_475a18-b4[data-kb-block=\"kb-adv-heading5105_475a18-b4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading5105_475a18-b4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading5105_475a18-b4\">Alles v\u00f6llig unverbindlich. Aber garantiert erfolgreich. <\/span>\n<\/div><\/div>\n\n\n<style>.kadence-column5105_1f7960-c8 > .kt-inside-inner-col,.kadence-column5105_1f7960-c8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5105_1f7960-c8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5105_1f7960-c8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5105_1f7960-c8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5105_1f7960-c8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5105_1f7960-c8{position:relative;}@media all and (max-width: 1024px){.kadence-column5105_1f7960-c8 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column5105_1f7960-c8 > .kt-inside-inner-col{flex-direction:column;}}.kadence-column5105_1f7960-c8 {max-width: 720px;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5105_1f7960-c8 kvs-lg-false mwk-get-in-touch__image\"><div class=\"kt-inside-inner-col\"><style>.kb-image5105_ea20b4-2e .kb-image-has-overlay:after{opacity:0.3;}.kb-image5105_ea20b4-2e img.kb-img, .kb-image5105_ea20b4-2e .kb-img img{background-color:var(--global-palette9, #ffffff);-webkit-mask-image:url(https:\/\/mwk.speckmann.com\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);mask-image:url(https:\/\/mwk.speckmann.com\/wp-content\/plugins\/kadence-blocks\/includes\/assets\/images\/masks\/circle.svg);-webkit-mask-size:auto;mask-size:auto;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-position:center;mask-position:center;}<\/style>\n<div class=\"wp-block-kadence-image kb-image5105_ea20b4-2e .mwk-get-in-touch__image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/mwk.speckmann.com\/wp-content\/uploads\/2024\/06\/tim-so-rund.png\" alt=\"tiempo-tan-redondo\" class=\"kb-img wp-image-3858\" srcset=\"https:\/\/mwk.speckmann.com\/wp-content\/uploads\/2024\/06\/tim-so-rund.png 640w, https:\/\/mwk.speckmann.com\/wp-content\/uploads\/2024\/06\/tim-so-rund-300x300.png 300w, https:\/\/mwk.speckmann.com\/wp-content\/uploads\/2024\/06\/tim-so-rund-150x150.png 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n<\/div><\/div>\n\n<\/div><\/div><div class=\"lazyblock-sticky-contact-Z2vDfmC align  wp-block-lazyblock-sticky-contact\"><div class=\"sticky-contact\">\n  <img decoding=\"async\" src=\"https:\/\/mwk.speckmann.com\/wp-content\/uploads\/2024\/04\/mehrwerk-soeren_timm-ratio-1-1-v1.jpg\" alt=\"mehrwerk-soeren_timm-ratio-1-1-v1\" \/>\n  <span class=\"sticky-contact__title\">Sprich mit S\u00f6ren Timm<\/span>\n  <span class=\"sticky-contact__subtitle\">Werksleitung Sales<\/span>\n  <div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap\">\n    <a class=\"kb-button kt-button button kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" \n    href=\"mailto:s.timm@mehrwerk.de\">\n      <span class=\"kt-btn-inner-text\">E-Mail<\/span>\n      <span class=\"kb-svg-icon-wrap kb-svg-icon-icon-mwk-icon-arrow-right kt-btn-icon-side-right\"><svg viewBox=\"0 -426 1024 1877\" preserveAspectRatio=\"xMinYMin meet\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M1518.677 419.328l-301.739-301.739 117.589-117.589 502.528 502.528-502.528 502.528-117.589-117.589 301.739-301.739h-1518.677v-166.4h1518.677z\"><\/path><\/svg>\n      <\/span>\n    <\/a>\n  <\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>15 % m\u00e1s de clientes, 40 % m\u00e1s de comisiones: la banca rentable. Lo que m\u00e1s vale tambi\u00e9n puede costar m\u00e1s. Para un banco&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5870,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-5886","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caso Mehrwerk - Entidad de cr\u00e9dito del norte de Alemania<\/title>\n<meta name=\"description\" content=\"Para un banco regional del norte de Alemania con una facturaci\u00f3n anual de 300 millones de euros, Mehrwerk desarroll\u00f3 una soluci\u00f3n de valor a\u00f1adido que literalmente sac\u00f3 a la cuenta corriente de la &quot;guerra de precios&quot;. El concepto de &quot;valor a\u00f1adido&quot; basado en datos permiti\u00f3 cobrar comisiones de gesti\u00f3n de cuentas significativamente m\u00e1s altas, al tiempo que la base de clientes creci\u00f3 en lugar de disminuir. El factor decisivo en este caso fue un escalamiento preciso: el alcance de los servicios de valor a\u00f1adido se adapt\u00f3 con precisi\u00f3n a los diferentes modelos de cuentas con precios diferentes.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso Mehrwerk - Entidad de cr\u00e9dito del norte de Alemania\" \/>\n<meta property=\"og:description\" content=\"Para un banco regional del norte de Alemania con una facturaci\u00f3n anual de 300 millones de euros, Mehrwerk desarroll\u00f3 una soluci\u00f3n de valor a\u00f1adido que literalmente sac\u00f3 a la cuenta corriente de la &quot;guerra de precios&quot;. El concepto de &quot;valor a\u00f1adido&quot; basado en datos permiti\u00f3 cobrar comisiones de gesti\u00f3n de cuentas significativamente m\u00e1s altas, al tiempo que la base de clientes creci\u00f3 en lugar de disminuir. 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