Putting all your eggs in one basket:
with added value from Mehrwerk.
The card with the certain extras.
A large German central financial institution with an annual turnover of several billion euros offers banking products and services for cooperative banks – and wants to provide them with a real asset. This is where Mehrwerk comes into play.
The challenge
- Sustainable repositioning of a niche banking product into an attractive product for the upmarket mass market
Strategy
- Improving the digital customer experience
- Optimization of sales support for the participating banks
Measures
- Establishment of attractive value-added services for an exclusive card:
- Concierge service (24/7)
- Travel service with 7 % cashback
- Ticket service with 7 % cashback
- Ticket insurance
- Communication via bank websites, credit card inserts, branch promotions. Regular communication
Success
- Increase in card sales
- Intensive customer use (usage rates: travel service 15 %, concierge service 10 %)
- Increase in online share (travel service 70 %, ticket service 95 %)
Conclusion: high usage rates, strong sales support.
The central institute was able to offer participating banks an exceptional product – a particularly exclusive card that granted access to especially exclusive value-added services. The online share increased significantly, as did card sales.
Do you need a customized
banking or finance value-added solution? Talk to me.
Sören Timm, Plant Manager Sales, is your contact for the Banking & Finance business.
Alles völlig unverbindlich. Aber garantiert erfolgreich.
