With zero investment to 500K commission: not an everyday business case.
The current account with an extra guarantee.
This public-sector bank from north-west Germany had set itself a clear goal: To generate new sales, and to do so deliberately without any financial investment of its own. Mehrwerk developed a data-based value-added solution that gave the bank’s current account clearly recognizable added value – with highly relevant insurance benefits for account holders. And the success exceeded all expectations.
The challenge
- Development of a new sales channel
- Goal: to generate new income
- without explicit investment / input
- Improving customer loyalty
Strategy
- Offer of an optional value-added package via various channels
Measures
- All-in-one warranty extension for all household and electrical appliances
- Initial contact and sales service on behalf of the savings bank by Mehrwerk
- Customer activates the package as part of an outbound call or via the Internet branch
Success
- Sustainable commission income worth more than half a million euros, without risk or investment on the part of the client
Conclusion: 500,000 euros earned without risk.
The value-added services hit the mark. The end customers’ needs, defined on the basis of data, were precisely met with the selected insurance services. This has intensified customer loyalty. And all this without any financial investment.
Do you need a customized
banking or finance value-added solution? Talk to me.
Sören Timm, Plant Manager Sales, is your contact for the Banking & Finance business.
Alles völlig unverbindlich. Aber garantiert erfolgreich.
