Doubly secure: the insurer with extra online protection.
The premium insurance with premium added value.
A large German insurer with a turnover of over 3 billion euros and a wide range of products from motor, liability and accident insurance to life insurance was looking for a way to successfully establish its premium legal protection insurance on the market in the long term. Mehrwerk developed the corresponding premium value-added service.
The challenge
- Enrichment of the core product to increase competitive differentiation
- Meeting customer needs for the protection of their personal data on the Internet and support in the event of identity theft
Strategy
- Implementation of a holistic cyber and identity protection solution
Measures
- Embedding the value-added service in
the premium legal protection insurance - Set up ID Helpline (24/7)
- Online Monitor (Public & Dark Web)
- Online Cleaner
- mobile VPN (iOS & Android) – product extension as part of a tariff change 5 years after launch
- Communication via sales consultants, own website and product brochures
Success
- Sustainable establishment of a USP product range
- Significant additional income: forecast sales expectations were exceeded by 20 % from the very first year
Conclusion: USP found, figures topped.
The premium legal expenses insurance was able to clearly differentiate itself from the competition with its data-based value-added service – and so successfully that the target figures were exceeded by more than a fifth.
Do you need a customized value-added insurance solution? Talk to me.
Sören Timm, Plant Manager Sales, is your
contact for the insurance business.
