Regional booster with over 200 partners: activated by Mehrwerk.
Strong regional roots: with guaranteed returns.
The regional credit institution from south-west Germany that is supported here achieves an annual turnover of around 250 million euros. It offers comprehensive and traditional banking services such as account opening, lending and investment advice for private and business customers – and it was looking for ways to digitally activate its customer base. At the same time, it wanted to strengthen the brand’s regional appeal.
The challenge
- Digital activation of the customer group as well as regional suppliers and other product providers
- Generation of advertising & sponsorship income
Strategy
- Development and introduction of a regional benefits and event app
Measures
- App implementation with attractive value-added services
- Online cashback with up to 25% at more than 1,200 online stores
- Regional cashback of up to 25% when shopping at more than 1,000 partners in the region and automatically with the Sparkasse card
- Communication via own mobile app and web portal
Success
- More than 200 active advertising and benefit partners in the region and on the platform
Conclusion: strong player in the region with strong customer loyalty.
The regional anchoring was massively strengthened: Over 200 partner companies were activated and integrated for the value-added service. The use of the banking cards and thus customer loyalty increased significantly.
Do you need a customized
banking or finance value-added solution? Talk to me.
Sören Timm, Plant Manager Sales, is your contact for the Banking & Finance business.
Alles völlig unverbindlich. Aber garantiert erfolgreich.
