Technical article

How you as an energy supplier or financial services provider can benefit from your customers shopping online

Did you know that the proportion of products purchased online has more than doubled during the coronavirus pandemic, according to a study by the IT industry association Bitkom?

Before coronavirus, an average of 16% of all products were purchased online, but in 2020 during the coronavirus pandemic, the average was 37%. One in nine even stated that they bought at least 80% of all products online.

My tip: As an energy supplier or financial services provider, you too can benefit from the online shopping boom and increase your earnings at the same time with a cashback portal.

What exactly is cashback? And what can it do?

It is already booming in the UK and is becoming increasingly important in Germany: the cash-back principle for online shopping.

In concrete terms, this means for you:

Your (private) customers log in to your new cashback portal created by us. From here, they can surf to their favorite online stores such as Zalando, expedia.de or otto.de and shop as usual.

As with online advertising, the cashback portal receives a commission from the online store where the end customer makes their purchase. This commission, which averages between 5% and 30% of the purchase value, is paid out to your customer as a refund to their account.

Alternatively, the refund can also be paid into a deposit, offset against account management fees or the electricity tariff, or donated to a charitable organization.

Even better: our best price guarantee gives your customers the certainty that they have chosen the best offer on the net. If your customers find a cheaper comparable offer despite the attractive cashback payment, we will also pay the difference to the best price.

Your benefits of a cashback portal

Our market research paints a clear picture:

  • Customers who use the cashback portal are more satisfied, which increases customer loyalty.
  • You use the portal frequently and thus come into positive contact with your brand more often – this increases traffic to your site, boosts your reputation and raises your profile.
  • Active customers earn an average refund of EUR 150 per year.
  • You benefit from simple technical integration: many different models are possible – from simple iFrames to individual interface solutions.
  • No operational effort for you: Our team takes care of the maintenance of more than 1,100 partners, including 27 of the top 30 online stores, payment processes, customer service and everything else.

Try it out for yourself! You can register for free at www.tamola.de and test cashback shopping with our Whitelabel solution right away.