Become the hero of your customers – increase customer loyalty through value-added services

The weekend is just around the corner, your relaxation is approaching. You’re driving home, looking forward to your sofa and the heating is cold, the bathroom is flooded or the front door won’t open. Whoever saves your weekend now is a real hero, right?

Let your company be that hero! The reward? Loyal customers and additional revenue. Being present at the right moments strengthens customer loyalty. Our measurements prove it. You’ll know how to do it in five minutes.

In these moments you create loyalty

Would the scenario described above annoy you? So would your customers. You can make the best use of situational emotions for customer loyalty. Are you already doing that? Reliable services in an interchangeable core business are no longer enough these days. As soon as something goes wrong or the price is lower elsewhere, the customer threatens to leave.

Create unbeatable arguments in the form of good feelings that will keep your customers in the long term. Solutions to problem scenarios that cause anxiety and stress are ideal. They provide security, transfer the feeling of gratitude and relief to your company and generate trust.

Turn every breakdown into a loyalty booster! This works best in an emotionally charged environment that also affects your core competence: the home.

Household protection – your booster for customer loyalty

With household protection services, you operate in an environment that is important for your company. You become a reliable all-round partner. Your reputation increases and customer loyalty demonstrably improves, as our measurements regularly confirm.

The Net Promoter Score (NPS), for example, shows how likely customers are to recommend a company to others and is therefore a meaningful indicator of customer loyalty.

We measure a significantly increased willingness to recommend our household protection customers:

While the NPS for customers of a large energy supplier without a multi-works service is 7, the willingness to recommend a household protection customer rises to an NPS of over 30 without actively using this service and to 51 for customers who have already used one of the services.

The satisfaction values correlate 1:1 with the termination rates. While customers without household protection have a cancellation rate of 8%, the cancellation rate for household protection customers falls to 4% (access but inactive) and to an incredible 2% for customers who have actively used at least one of the services.

How you can use the value-added services

Option 1:
Integrate household protection into an exclusive electricity tariff. The purchase price (indication: EUR 12.00-18.00 per year per customer) should only make up a small part of the tariff increase. The service is presented in your corporate design and targeted communication of the values makes it easier for your customers to accept higher prices.

Option 2:
You offer household protection as an add-on package (recommended retail price: EUR 84.00 [incl. VAT]) and receive the first-year premium of approx. EUR 70.00 as commission.

Invite your customers to more security in “what if” moments with a campaign designed by Mehrwerk in your look and feel. We will be happy to advise you.

With certain marketing channels and forms of offer, we often achieve completion rates of over 50%. These rates demonstrate the interest in the assistance packages.

Of course, you can test our household protection free of charge and without obligation – for yourself or a small, selected group of customers. Talk to us! Don’t wait until you lose customers. Strengthen your customer relationships now – with value-added solutions from Mehrwerk!